M&A Deal Summary

MediaTrust Acquires Bardon Advisors

On April 26, 2010, MediaTrust acquired media company Bardon Advisors

Acquisition Highlights
  • This is MediaTrust’s 1st transaction in the Media sector.
  • This is MediaTrust’s 1st transaction in the United States.
  • This is MediaTrust’s 1st transaction in California.

M&A Deal Summary

Date 2010-04-26
Target Bardon Advisors
Sector Media
Buyer(s) MediaTrust
Deal Type Add-on Acquisition

Target

Bardon Advisors

Los Angeles, California, United States
Bardon Advisors offers cost per click (CPC) search & affiliate marketing platform for online advertisers and publishers.

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Buyer(S) 1

Buyer

MediaTrust

New York, New York, United States

Category Company
Founded 2004
Sector Media
DESCRIPTION

MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver clicks, leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto and Santa Barbara.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2010 M&A 1 of 1