M&A Deal Summary

Mediastay Acquires Yacado.com SARL

On February 25, 2010, Mediastay acquired internet software and services company Yacado.com SARL

Acquisition Highlights
  • This is Mediastay’s 1st transaction in the Internet Software and Services sector.
  • This is Mediastay’s 1st transaction in France.

M&A Deal Summary

Date 2010-02-25
Target Yacado.com SARL
Sector Internet Software and Services
Buyer(s) Mediastay
Deal Type Add-on Acquisition

Target

Yacado.com SARL

Saint-Christophe-du-Bois, France
Yacado.com is an online gaming portal.

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Buyer(S) 1

Buyer

Mediastay

Levallois Perret, France

Category Company
Founded 2000
Sector Marketing
Employees50
Revenue 17M EUR (2010)
DESCRIPTION

Mediastay is a specialist audience monetization in the field of online games (Kingoloto, Bananalotto, ...) Mediastay was founded in 2000 and is based in Levallois Perret, France.


DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: France M&A 1 of 1
Year: 2010 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-25 LuckySurf.com

San Francisco, California, United States

LuckySurf.com was founded in 1999. The key driver of LuckySurf.com’s business is the generation of user traffic and profiling of users for advertisers. The website uses the lure of winning prizes of up to $10 million in a free game to draw users to the site. The company takes an innovative and interactive approach to online advertising and marketing, making it one of the largest and most successful advertiser networks in the industry.

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