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M&A Deal Summary

Mediastay Acquires LuckySurf.com

On June 25, 2008, Mediastay acquired retailer LuckySurf.com from CVC Capital Partners

Acquisition Highlights
  • This is Mediastay’s 1st transaction in the Retail sector.
  • This is Mediastay’s 1st transaction in the United States.
  • This is Mediastay’s 1st transaction in California.

M&A Deal Summary
Date 2008-06-25
Target LuckySurf.com
Sector Retail
Buyer(s) Mediastay
Sellers(s) CVC Capital Partners
Deal Type Add-on Acquisition

Target

LuckySurf.com

San Francisco, California, United States
LuckySurf.com was founded in 1999. The key driver of LuckySurf.com’s business is the generation of user traffic and profiling of users for advertisers. The website uses the lure of winning prizes of up to $10 million in a free game to draw users to the site. The company takes an innovative and interactive approach to online advertising and marketing, making it one of the largest and most successful advertiser networks in the industry.

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Buyer(S) 1

Buyer

Mediastay

Levallois Perret, France
Category Company
Founded 2000
Sector Marketing
Employees50
Revenue 17M EUR (2010)
DESCRIPTION

Mediastay is a specialist audience monetization in the field of online games (Kingoloto, Bananalotto, ...) Mediastay was founded in 2000 and is based in Levallois Perret, France.

DEAL STATS #
Overall 1 of 2
Sector: Retail M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 2
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2008 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-25 Yacado.com SARL

Saint-Christophe-du-Bois, France

Yacado.com is an online gaming portal.

Buy -

Seller(S) 1

SELLER

CVC Capital Partners

Luxembourg, Luxembourg

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1981
PE ASSETS 177.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

CVC Capital Partners is a global private equity firm focused on investments in large companies located in Europe, North America, and Asia. CVC looks for opportunities with stable cash flows and talented management, and will consider businesses in a variety of industries. Target sectors include textiles, industrial products, waste management, building materials, energy/utilities, business services, financial services, distribution, healthcare, media, semiconductors, and gaming. CVC can handle transactions valued from €200 million to €10 billion. CVC Capital Partners was formed in 1981 and is based in Luxembourg.

DEAL STATS #
Overall 68 of 181
Sector: Retail M&A 5 of 14
Type: Add-on Acquisition M&A Deals 27 of 69
State: California M&A 1 of 3
Country: United States M&A 3 of 18
Year: 2008 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-18 Magnum

Kuala Lumpur, Malaysia

Magnum is a gaming operator that promotes, operates, and manages 4-digit numbers forecast betting. Magnum was founded in 1968 and is based in Kuala Lumpur, Malaysia.

Buy $1.5B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-08 Hung Hing Printing Group

Tai Po, China

Hung Hing Printing Group is a vertically integrated printing and packaging company in China with a diversified base of domestic and export customers. Its main operations include folding carton and book printing, paper and corrugated box manufacturing, and paper trading. Hung Hing Printing Group was founded in 1950 and is based in Tai Po, China.

Buy -
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