Add-on Acquisition • Marketing

MediaSense Acquires R3

On November 13, 2024, MediaSense acquired marketing company R3

Acquisition Context

This is MediaSense’s 2nd transaction in the Marketing sector.
This is MediaSense’s 1st transaction in the United States.
This is MediaSense’s 1st transaction in New York.

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M&A Deal Summary
Date	November 13, 2024
Target	R3
Sector	Marketing
Buyer(s)	MediaSense
Deal Type	Add-on Acquisition

Target Company

R3

New York, New York, United States

R3 is a global, regional, and local consultancy group focused on improving the effectiveness and efficiency of marketers and their agencies. The group enables its clients to achieve a competitive edge and a better return on investment from agencies, media and marketing spend. R3 was formed in 2002 and is based in New York, New York.

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Buyer Overview 1

Buyer

MediaSense

London, United Kingdom

Category	Company
Founded	2009
Sector	Marketing

DESCRIPTION

MediaSense is a technology-enabled media advisor that builds high-performance media operating models and unlocks value for large companies and brands. MediaSense was founded in 2009 and is based in London, United kingdom.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	2 of 2
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2024	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-05-30	PwC - Marketing & Media Business United Kingdom PwC - Marketing & Media Business provides media marketing services.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-05-30

PwC - Marketing & Media Business

United Kingdom

PwC - Marketing & Media Business provides media marketing services.

Buy

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