M&A Deal Summary

MediaSense Acquires R3

On November 13, 2024, MediaSense acquired marketing company R3

Acquisition Highlights
  • This is MediaSense’s 2nd transaction in the Marketing sector.
  • This is MediaSense’s 1st transaction in the United States.
  • This is MediaSense’s 1st transaction in New York.

M&A Deal Summary
Date 2024-11-13
Target R3
Sector Marketing
Buyer(s) MediaSense
Deal Type Add-on Acquisition

Target

R3

New York, New York, United States
R3 is a global, regional, and local consultancy group focused on improving the effectiveness and efficiency of marketers and their agencies. The group enables its clients to achieve a competitive edge and a better return on investment from agencies, media and marketing spend. R3 was formed in 2002 and is based in New York, New York.

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Buyer(S) 1

Buyer

MediaSense

London, United Kingdom
Category Company
Founded 2009
Sector Marketing
DESCRIPTION

MediaSense is a technology-enabled media advisor that builds high-performance media operating models and unlocks value for large companies and brands. MediaSense was founded in 2009 and is based in London, United kingdom.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-30 PwC - Marketing & Media Business

United Kingdom

PwC - Marketing & Media Business provides media marketing services.

Buy -
Mergr

Product

Company

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