M&A Deal Summary

MediaRadar Acquires Vivvix

On November 6, 2023, MediaRadar acquired marketing company Vivvix from Kantar

Acquisition Highlights
  • This is MediaRadar’s 1st transaction in the Marketing sector.
  • This is MediaRadar’s 1st transaction in the United States.
  • This is MediaRadar’s 1st transaction in New York.

M&A Deal Summary
Date 2023-11-06
Target Vivvix
Sector Marketing
Buyer(s) MediaRadar
Sellers(s) Kantar
Deal Type Divestiture

Target

Vivvix

New York, New York, United States
Vivvix provides brand marketers, advertising agencies, and media owners with advertising intelligence to build a greater understanding of their competitive landscape. Vivvix is based in New York City.

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Buyer(S) 1

Buyer

MediaRadar

New York, New York, United States
Category Company
Founded 2007
Sector Software
DESCRIPTION

MediaRadar is an advertising intelligence company that offers a suite of tools that provides sales intelligence directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies. MediaRadar was founded in 2007 and is based in New York.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

Kantar

London, United Kingdom
Category Company
Founded 1993
Sector Information Services
DESCRIPTION

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 1 of 1
Type (Divestiture) 6 of 6
State (New York) 2 of 2
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 Verian

London, United Kingdom

Verian is an independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy. Verian is based in London, United Kingdom.

Sell -
Mergr

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