M&A Deal Summary |
|
|---|---|
| Date | 2023-11-06 |
| Target | Vivvix |
| Sector | Marketing |
| Buyer(s) | MediaRadar |
| Sellers(s) | Kantar |
| Deal Type | Divestiture |
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MediaRadar is an advertising intelligence company that offers a suite of tools that provides sales intelligence directly to media ad sales personnel and new business development executives at agencies. The company tailors its products to support broadcasters, dotcoms, ad tech companies, magazines, newspapers, and mobile media companies. MediaRadar was founded in 2007 and is based in New York, New York.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| State: New York M&A | 1 of 1 |
| Country: United States M&A | 1 of 1 |
| Year: 2023 M&A | 1 of 1 |
Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.
| DEAL STATS | # |
|---|---|
| Overall | 6 of 8 |
| Sector: Marketing M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 6 of 8 |
| State: New York M&A | 2 of 2 |
| Country: United States M&A | 2 of 2 |
| Year: 2023 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-09-01 |
Verian
London, United Kingdom Verian is an independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy. Verian is based in London, United Kingdom. |
Sell | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2025-01-17 |
Kantar Media
Chambourcy, France Kantar Media provides critical information that helps its clients make better communications decisions. It enables the world’s leading brands, publishers, agencies, and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions to earned media. Kantar Media is based in Chambourcy, France. |
Sell | $1.0B |
