M&A Deal Summary

Mediapost SA Acquires Groupe Sogec Marketing S.A.

On December 15, 2010, Mediapost SA acquired media company Groupe Sogec Marketing S.A. from Parquest Capital

Acquisition Highlights
  • This is Mediapost SA’s 1st transaction in the Media sector.
  • This is Mediapost SA’s 1st transaction in France.

M&A Deal Summary

Date 2010-12-15
Target Groupe Sogec Marketing S.A.
Sector Media
Buyer(s) Mediapost SA
Sellers(s) Parquest Capital
Deal Type Add-on Acquisition

Target

Groupe Sogec Marketing S.A.

Villebon-sur-Yvette, France
Sogec Marketing provides promotion tools on behalf of consumer brands and HMSM chains.

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Buyer(S) 1

Buyer

Mediapost SA

France

Category Company
Sector Marketing
DESCRIPTION

Mediapost SA specializing in targeted advertising mailboxes and demographics.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: France M&A 1 of 1
Year: 2010 M&A 1 of 1

Seller(S) 1

SELLER

Parquest Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2002
PE ASSETS 610M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Parquest Capital is a private equity firm focused on acquiring and investing in mid-sized French companies. The Firm pursues companies with €20 to €150 million in revenue and is capable of committing up to €100 million per transaction. Sectors of interest include business services, consumer products, retail, and healthcare. Parquest Capital was originally established in 2002 as a unit of ING Insurance's French practice. Parquest Capital is based in Paris, France.


DEAL STATS #
Overall 4 of 21
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 4
Country: France M&A 4 of 20
Year: 2010 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-01 Doucet Group

Paris, France

Doucet Group is a manufacturers of cleaning products, insecticides and dyes for professionals and consumers.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-16 Groupe Mom

Paris, France

Groupe Mom is a Paris based provider of healthy snacks, fruit pouches, and squeezable applesauce.

Sell -