M&A Deal Summary

MediaMonks B.V. Acquires Firewood Marketing

On October 9, 2019, MediaMonks B.V. acquired marketing company Firewood Marketing for 150M USD

Acquisition Highlights
  • This is MediaMonks B.V.’s 2nd transaction in the Marketing sector.
  • This is MediaMonks B.V.’s largest (disclosed) transaction.
  • This is MediaMonks B.V.’s 1st transaction in the United States.
  • This is MediaMonks B.V.’s 1st transaction in California.

M&A Deal Summary
Date 2019-10-09
Target Firewood Marketing
Sector Marketing
Buyer(s) MediaMonks B.V.
Deal Type Merger
Deal Value 150M USD
Advisor(s) Palazzo Investment Bankers (Financial)

Target

Firewood Marketing

San Francisco, California, United States
Firewood Marketing, Inc. is an international digital marketing agency. Firewood offers a broad range of digital capabilities including creative, strategy and planning, performance media and technology services. Firewood Marketing, Inc. was founded in 2010 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

MediaMonks B.V.

Hilversum, Netherlands
Category Company
Founded 2001
Sector Digital Media
DESCRIPTION

MediaMonks B.V. is a creative digital production company producing websites, games and films to the advertising agencies.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 2 of 2
Type (Merger) 2 of 2
State (California) 1 of 1
Country (United States) 1 of 1
Year (2019) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-13 IMA

Amsterdam, Netherlands

IMA is a full-service influencer marketing agency helping brands to engage and activate audiences worldwide through bloggers, vloggers, and social media influencers. IMA was founded in 2010 and is based in Amsterdam, Netherlands.

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