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  6. MediaMath Acquires Rare Crowds

M&A Deal Summary

MediaMath Acquires Rare Crowds

On November 10, 2014, MediaMath acquired marketing company Rare Crowds

Acquisition Highlights
  • This is MediaMath’s 2nd transaction in the Marketing sector.
  • This is MediaMath’s 4th transaction in the United States.
  • This is MediaMath’s 1st transaction in Washington.

M&A Deal Summary
Date 2014-11-10
Target Rare Crowds
Sector Marketing
Buyer(s) MediaMath
Deal Type Add-on Acquisition

Target

Rare Crowds

Bellevue, Washington, United States
Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social.

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Buyer(S) 1

Buyer

MediaMath

New York, New York, United States
Category Company
Founded 2007
Sector Digital Media
Employees140
DESCRIPTION

MediaMath helps global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use their enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, native, digital out of home and Advanced TV formats. MediaMath was founded in 2007 and is headquartered in New York, New York.

DEAL STATS #
Overall 7 of 7
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 6 of 6
State: Washington M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2014 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-16 Upcast Social

London, United Kingdom

Upcast Social Ltd. is a provider of social advertising technology solutions.

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