M&A Deal Summary

MediaMath Acquires Akamai Technologies - Advertising Decision Solutions

On January 24, 2013, MediaMath acquired media company Akamai Technologies - Advertising Decision Solutions from Akamai Technologies

Acquisition Highlights
  • This is MediaMath’s 2nd transaction in the Media sector.
  • This is MediaMath’s 3rd transaction in the United States.
  • This is MediaMath’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2013-01-24
Target Akamai Technologies - Advertising Decision Solutions
Sector Media
Buyer(s) MediaMath
Sellers(s) Akamai Technologies
Deal Type Add-on Acquisition

Target

Akamai Technologies - Advertising Decision Solutions

Cambridge, Massachusetts, United States
Akamai ADS is designed to enable more effective online advertising by helping advertisers reach their target audiences.

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Buyer(S) 1

Buyer

MediaMath

New York, New York, United States
Category Company
Founded 2007
Sector Digital Media
Employees140
DESCRIPTION

MediaMath helps global marketers deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze and optimize their digital advertising campaigns across mobile, video, audio, social, native, digital out of home and Advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath was recognized by Forrester in 2017 as the Leader in the Demand Side Platform category and as a Leader in the Data Management Platform category. MediaMath has offices in 17 cities worldwide and is headquartered in New York City.

DEAL STATS #
Overall 4 of 7
Sector (Media) 2 of 2
Type (Add-on Acquisition) 3 of 6
State (Massachusetts) 1 of 1
Country (United States) 3 of 4
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-04 TapMe

Chicago, Illinois, United States

TapMe, Inc. is a developer of games for mobile phones, computers and video game consoles.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-24 Tactads

Nantes, France

Tactads is a provider of cookieless and cross-device targeting technologies. Tactads develops proprietary software that uses sophisticated algorithms to identify and associate devices using statistical techniques.

Buy -

Seller(S) 1

SELLER

Akamai Technologies

Cambridge, Massachusetts, United States
Category Company
Founded 1998
Sector Information Technology
Employees8,780
Revenue 3.8B USD (2023)
DESCRIPTION
Akamai's corporate headquarters in Cambridge, Massachusetts.
Akamai's corporate headquarters in Cambridge, Massachusetts.

Akamai Technologies is a provider of cloud services for delivering, optimizing and securing online content and business applications. Akamai was formed in 1998 and is based in Cambridge, Massachusetts.

DEAL STATS #
Overall 1 of 2
Sector (Media) 1 of 2
Type (Add-on Acquisition) 1 of 1
State (Massachusetts) 1 of 2
Country (United States) 1 of 2
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-05 Verivue

Westford, Massachusetts, United States

Verivue, a privately-held company based in Westford, Massachusetts that provides licensed content delivery network (CDN) infrastructure solutions for network operators. Operate a cost efficient network that capitalizes on traffic growth and new subscriber services without the complexity of building a CDN and interconnecting it across providers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-11 Velocius Networks

Mount Laure, New Jersey, United States

Velocius Networks, Inc., a provider of quality of service (QoS) technology for optimizing application traffic across enterprise networks, in a cash transaction. Velocius Networks, a privately-funded company with five employees, was established in 2011.

Buy -
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