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Merger • Marketing

Mediajel Acquires Foottraffik

On July 19, 2021, Mediajel acquired marketing company Foottraffik

Acquisition Context
  • This is Mediajel’s 2nd transaction in the Marketing sector.
  • This is Mediajel’s 3rd transaction in the United States.
  • This is Mediajel’s 2nd transaction in California.

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M&A Deal Summary
Date July 19, 2021
Target Foottraffik
Sector Marketing
Buyer(s) Mediajel
Deal Type Merger

Target Company

Foottraffik

San Francisco, California, United States
Foottraffik has served the cannabis industry as a dispensary digital advertising and analytics agency, making cannabis more accessible by supporting dispensaries' growth strategies. With an office in San Francisco, the company's team helps dispensaries and marijuana delivery services in the US and Canada with their digital advertising needs, including Google Ads, programmatic advertising, search engine optimization, website design, and more. Foottraffik was formed in 2016 and is based in San Francisco, California.
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Buyer Overview 1

Buyer

Mediajel

Walnut Creek, California, United States
Category Company
Founded 2017
Sector Marketing
DESCRIPTION

Mediajel is a provider of advertising and marketing solutions for the cannabis industry. MediaJel activates comprehensive strategies fueled by a keen understanding of our clients' unique audiences. Mediajel was founded in 2017 and is based in Walnut Creek, California.

Deal Context for Buyer #
Overall 3 of 3
Sector: Marketing 2 of 2
Type: Merger 1 of 1
State: California 2 of 2
Country: United States 3 of 3
Year: 2021 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-25 Caliweedjobs

Walnut Creek, California, United States

Caliweedjobs is a provider of cannabis careers board for California cannabis talent and employers. Caliweedjobs was founded in 2018 and is based in Walnut Creek, California.

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