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  6. Mediafly Acquires Appinium

M&A Deal Summary

Mediafly Acquires Appinium

On June 2, 2025, Mediafly acquired information technology company Appinium

Acquisition Highlights
  • This is Mediafly’s 1st transaction in the Information Technology sector.
  • This is Mediafly’s 4th transaction in the United States.
  • This is Mediafly’s 2nd transaction in California.

M&A Deal Summary
Date 2025-06-02
Target Appinium
Sector Information Technology
Buyer(s) Mediafly
Deal Type Add-on Acquisition

Target

Appinium

Manhattan Beach, California, United States
Appinium is a native Salesforce application designed to streamline content delivery and engagement across various business functions, including marketing, sales, service, and learning. Appinium was formed in 2014 and is headquartered in Manhattan Beach, California.

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Buyer(S) 1

Buyer

Mediafly

Chicago, Illinois, United States
Category Company
Founded 2006
Sector Software
DESCRIPTION

Mediafly is an enterprise software company designed to help companies transform and evolve how they sell through the delivery of perfect in-person selling experience. Mediafly was founded in 2006 and is based in Chicago, Illinois.

DEAL STATS #
Overall 6 of 6
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 6 of 6
State: California M&A 2 of 2
Country: United States M&A 4 of 4
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-18 Aptology

San Francisco, California, United States

Aptology is a talent intelligence platform specializing in assessing and predicting sales rep performance. Aptology was founded in 2016 and is based in San Francisco, California.

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