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M&A Deal Summary

MEDIA Central Acquires ShopFully Group

On May 25, 2023, MEDIA Central acquired internet software and services company ShopFully Group from Highland Europe

Acquisition Highlights
  • This is MEDIA Central’s 1st transaction in the Internet Software and Services sector.
  • This is MEDIA Central’s 1st transaction in Italy.

M&A Deal Summary
Date 2023-05-25
Target ShopFully Group
Sector Internet Software and Services
Buyer(s) MEDIA Central
Sellers(s) Highland Europe
Deal Type Merger

Target

ShopFully Group

Milan, Italy
ShopFully Group is an Italian online platform connecting shoppers with retail discounts and promotions in their area. ShopFully Group was founded in 2010 and is based in Milan, Italy.

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Buyer(S) 1

Buyer

MEDIA Central

Mönchengladbach, Germany
Category Company
Founded 1997
Sector Media
Employees110
DESCRIPTION

MEDIA Central is an European solution provider for offer communication and distributes advertising messages in 24 European countries with maximum efficiency based on industry-leading geo-data. MEDIA Central was founded in 1997 and is based in Monchengladbach, Germany.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Merger) 1 of 1
Country (Italy) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

Highland Europe

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2012
Size Small
Type Sector Focused
DESCRIPTION

Highland Europe is a growth capital investor focused on technology enabled companies addressing large market opportunities in internet, mobile and software. The Firm looks to commit €10 to €30 million in fast growth companies with at least €10 million in annual sales. The Firm will consider opportunities throughout Western Europe with global ambitions. Highland Europe was formed in 2012 and is headquartered in London.

DEAL STATS #
Overall 4 of 10
Sector (Internet Software and Services) 2 of 3
Type (Merger) 1 of 2
Country (Italy) 1 of 1
Year (2023) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-12 Threads

London, United Kingdom

Threads is a personalized shopping website that offers styling advice, product recommendations, and create inspiring editorial content featuring the ultimate curation of products and brands. Threads always connected - whatever their clients want, wherever they are, they’ll track it down and ship it to them. Threads was founded in 2010 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-16 Flipp

Toronto, Ontario, Canada

Flipp is a mobile consumer marketplace that is reinventing the weekly shopping experience. The Flipp app is a go-to destination for millions of consumers to access digital circulars from over 800 retailers, equaling over 140,000 store fronts to help plan weekly shopping and find the best local deals. Flipp was founded in 2007 and is based in Toronto, Ontario.

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