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Growth Capital • Food

Meaningful Partners Invests In M2 Ingredients

On February 16, 2024, private equity firm Meaningful Partners invested in food company M2 Ingredients

Investment Context
  • This is Meaningful Partners’ 1st transaction in the Food sector.
  • This is Meaningful Partners’ 1st transaction in the United States.
  • This is Meaningful Partners’ 1st transaction in California.

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Investment Summary
Date February 16, 2024
Target M2 Ingredients
Sector Food
Investor(s) Meaningful Partners
Deal Type Growth Capital
Advisor(s) Brownstein (Legal)

Target Company

M2 Ingredients

Carlsbad, California, United States
M2 Ingredients is a producer of 100% organic, whole-food mushroom powders with the full spectrum of bioactive compounds to support daily health, sports performance, recovery, and cognition, with a consumer-packaged-goods brand, Om, that uses their mushroom powders and proprietary formulas to sell easy-to-consumer, multi-factor wellness products utilizing an omnichannel strategy with nationwide distribution. M2 Ingredients was formed in 2010 and is based in Carlsbad, California.
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Investor Overview 1

Investor

Meaningful Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2016
Size Small
Type Sector Agnostic
DESCRIPTION

Meaningful Partners is a private investment firm focused on acquiring and investing in middle-market consumer companies. The Firm looks to commit $10 to $50 million of equity capital in businesses with at least $10 million of revenue. Specific areas of interest include health/wellness, personal care, food/beverage, retail, pets, household products, and tech-enabled services. Meaningful Partners was formed in 2016 and is based in Los Angeles, California.

Deal Context for Investor #
Overall 1 of 2
Sector: Food 1 of 1
Type: Growth Capital 1 of 1
State: California 1 of 1
Country: United States 1 of 2
Year: 2024 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-01 Fitness Ventures

Orlando, Florida, United States

Fitness Ventures is an operates as franchisees in the Crunch Fitness system. Company currently owns and operates Crunch Fitness locations throughout eight states. Fitness Ventures was founded in 2016 and is based in Orlando, Florida.

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