M&A Deal Summary

MDC Partners Acquires Unique Influence

On December 11, 2015, MDC Partners acquired digital media company Unique Influence

Acquisition Highlights
  • This is MDC Partners’ 2nd transaction in the Digital Media sector.
  • This is MDC Partners’ 5th transaction in the United States.
  • This is MDC Partners’ 1st transaction in Texas.

M&A Deal Summary
Date 2015-12-11
Target Unique Influence
Sector Digital Media
Buyer(s) MDC Partners
Deal Type Add-on Acquisition

Target

Unique Influence

Austin, Texas, United States
Unique Influence, Inc. is a nimble, boutique digital advertising agency that drives new customers and revenue through multi-channel advertising with a specialization in managing advertising on evolving channels leveraging best in class technology and developing winning creative.

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Buyer(S) 1

Buyer

MDC Partners

New York, New York, United States
Category Company
Founded 1980
Sector Marketing
Employees4,866
Revenue 1.2B USD (2020)
DESCRIPTION

MDC Partners is an influential marketing and communications networks in the world. Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world's most respected brands. As "The Place Where Great Talent Lives," MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,700 clients worldwide. MDC Partners was founded in 1980 and is based in New York, New York.

DEAL STATS #
Overall 7 of 7
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 6 of 6
State (Texas) 1 of 1
Country (United States) 5 of 5
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-01 Accent Marketing Services

Jeffersonville, Indiana, United States

Accent Marketing Services LLC is a marketing company.

Sell $16M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-11 LocalBizNOW.com

Auburn Hills, Michigan, United States

LocalBizNOW.com is an all-in-one local digital marketing platform. LBN removes the complexity of local digital activation for multi-location companies, and provides clients with a scalable, efficient marketing solution. LBN’s innovative group-search offering enables clients to get the highest converting traffic at the lowest cost with location-based targeting across search engines and devices. The LBN platform optimizes budgets at the national, regional or store level for multi-location brands. LBN offers a comprehensive, effective and efficient set of digital tools that cover SEM, SEO, Social Media, Listings, Reviews, Attribution, Native Advertising, Display and more. LBN has offices in Auburn Hills and Los Angeles.

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