M&A Deal Summary

MDC Partners Acquires Henderson bas partnership

On April 19, 2004, MDC Partners acquired media company Henderson bas partnership

Acquisition Highlights
  • This is MDC Partners’ 2nd transaction in the Media sector.
  • This is MDC Partners’ 2nd transaction in Canada.
  • This is MDC Partners’ 2nd transaction in Ontario.

M&A Deal Summary
Date 2004-04-19
Target Henderson bas partnership
Sector Media
Buyer(s) MDC Partners
Deal Type Add-on Acquisition

Target

Henderson bas partnership

Toronto, Ontario, Canada
Henderson bas partnership is an advertising agency company in Canada. It offers various services, such as marketing strategy and research, database marketing, Web design and technology services.

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Buyer(S) 1

Buyer

MDC Partners

New York, New York, United States
Category Company
Founded 1980
Sector Marketing
Employees4,866
Revenue 1.2B USD (2020)
DESCRIPTION

MDC Partners is an influential marketing and communications networks in the world. Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world's most respected brands. As "The Place Where Great Talent Lives," MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,700 clients worldwide. MDC Partners was founded in 1980 and is based in New York, New York.

DEAL STATS #
Overall 2 of 7
Sector (Media) 2 of 5
Type (Add-on Acquisition) 2 of 6
State (Ontario) 2 of 2
Country (Canada) 2 of 2
Year (2004) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-07-31 Maxxcom

Toronto, Ontario, Canada

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-12-08 Communifx

Cranberry Township, Pennsylvania, United States

Communifx, a data analytics and database marketing firm that specializes in engagement marketing and optimization solutions.

Buy -
Mergr

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