Add-on Acquisition • Marketing

McKinsey & Co. Acquires Veryday AB

On December 8, 2016, McKinsey & Co. acquired marketing company Veryday AB

Acquisition Context
  • This is McKinsey & Co.’s 1st transaction in the Marketing sector.
  • This is McKinsey & Co.’s 1st transaction in Sweden.

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M&A Deal Summary

Date December 8, 2016
Target Veryday AB
Sector Marketing
Buyer(s) McKinsey & Co.
Deal Type Add-on Acquisition
Advisor(s) Setterwalls Advokatbyrå AB (Legal)

Target Company

Veryday AB

Stockholm, Sweden
Veryday AB is a consultancy involved in providing designs through products and services in the physical and digital world.
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Buyer Overview 1

Buyer

McKinsey & Co.

New York, New York, United States

Category Company
Founded 1926
Sector Business Services
Employees28,000
DESCRIPTION

McKinsey & Company is a global management consulting firm that helps institutions in the private, public, and social sectors achieve success. The Firm looks to bring expertise to clients anywhere in the world and works closely with teams at all levels of an organization to shape strategies, mobilize for change, build capabilities, and drive successful execution. McKinsey & Company was formed in 1926 and is based in New York City.


Deal Context for Buyer #
Overall 9 of 13
Sector: Marketing 1 of 1
Type: Add-on Acquisition 8 of 12
Country: Sweden 1 of 1
Year: 2016 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-07 PriceMetrix

Toronto, Ontario, Canada

PriceMetrix is a consulting firm that provides analytical tools to the financial brokerage market. PriceMetrix was founded in 2000 and is based in Toronto, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-07 Orpheus

Nuremberg, Germany

Orpheus GmbH is a provider of procurement controlling analytics software. Orpheus is based in Nuremberg, Germany.

Buy -

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