Add-on Acquisition • Marketing

MCH Acquires Masterpiece London

On December 1, 2017, MCH acquired marketing company Masterpiece London

Acquisition Context

This is MCH’s 2nd transaction in the Marketing sector.
This is MCH’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	December 1, 2017
Target	Masterpiece London
Sector	Marketing
Buyer(s)	MCH
Deal Type	Add-on Acquisition

Target Company

Masterpiece London

London, United Kingdom

Masterpiece London Ltd. is a live marketing company. Masterpieceoffers international art fairs, presenting an exceptional week of cultural, culinary and social experiences. Masterpiece London Ltd. was established in 2008 and is based in London, UK.

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Buyer Overview 1

Buyer

MCH

Basel, Switzerland

Category	Company
Founded	1916
Sector	Marketing
Employees	858
Revenue	418M CHF (2024)

DESCRIPTION

MCH is a globally major live marketing company with a comprehensive services network spanning the entire exhibition and event market. Headquartered in Basel, Switzerland, it takes in exhibition companies in Basel, Zurich and Lausanne. It organizes and hosts about 90 exhibitions, including the globally leading Art Basel shows in Basel, Miami Beach and Hong Kong, as well as the watch and jewelery show Baselworld. MCH's companies in the segment of "Live Marketing Solutions" offer customized marketing solutions in the areas of strategy and conception, marketing consulting, event management, exhibition and event construction, and multi-media solutions. These companies are active all over the world. They are and present at different locations in Switzerland and Germany and have branch offices in Shanghai, Dubai and Astana. MCH was founded in 1916 and is based in Basel, Switzerland.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Marketing	2 of 2
Type: Add-on Acquisition	2 of 2
Country: United Kingdom	1 of 1
Year: 2017	3 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-05-01	MC² Chestnut Ridge, New York, United States MC² (MC-squared) engages in the exhibit and event marketing industry. Since 1999, the company has developed into a leading force at trade shows, corporate events and in building permanent branded environments. The company provides and manages integrated marketing programs, creating experiences where people meet people. Some of the world’s largest brands such as Canon, Samsung, Caterpillar, General Electric, Toyota, Motorola, Bloomberg, Volvo and 350 others seek their expertise and partnership. MC2 is headquartered in Chestnut Ridge, New York and employs a wide range of face-to-face marketing professionals in 14 locations in the U.S. and a location in Düsseldorf, Germany.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-05-01

MC²

Chestnut Ridge, New York, United States

MC² (MC-squared) engages in the exhibit and event marketing industry. Since 1999, the company has developed into a leading force at trade shows, corporate events and in building permanent branded environments. The company provides and manages integrated marketing programs, creating experiences where people meet people. Some of the world’s largest brands such as Canon, Samsung, Caterpillar, General Electric, Toyota, Motorola, Bloomberg, Volvo and 350 others seek their expertise and partnership. MC2 is headquartered in Chestnut Ridge, New York and employs a wide range of face-to-face marketing professionals in 14 locations in the U.S. and a location in Düsseldorf, Germany.

Buy

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