M&A Deal Summary

MC² Acquires Brand Promotions

On February 3, 2016, MC² acquired marketing company Brand Promotions

Acquisition Highlights
  • This is MC²’s 1st transaction in the Marketing sector.
  • This is MC²’s 1st transaction in the United States.
  • This is MC²’s 1st transaction in California.

M&A Deal Summary

Date 2016-02-03
Target Brand Promotions
Sector Marketing
Buyer(s) MC²
Deal Type Add-on Acquisition

Target

Brand Promotions

Carson, California, United States
Brand Promotions, Inc. is a marketing and brand activation company.

Search 214,744 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

MC²

Chestnut Ridge, New York, United States

Category Company
Founded 1999
Sector Marketing
DESCRIPTION

MC² (MC-squared) engages in the exhibit and event marketing industry. Since 1999, the company has developed into a leading force at trade shows, corporate events and in building permanent branded environments. The company provides and manages integrated marketing programs, creating experiences where people meet people. Some of the world’s largest brands such as Canon, Samsung, Caterpillar, General Electric, Toyota, Motorola, Bloomberg, Volvo and 350 others seek their expertise and partnership. MC2 is headquartered in Chestnut Ridge, New York and employs a wide range of face-to-face marketing professionals in 14 locations in the U.S. and a location in Düsseldorf, Germany.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1