M&A Deal Summary

Mayfair Equity Partners and Rockpool Investments Acquire TrustedHousesitters

On December 20, 2023, private equity firms Mayfair Equity Partners and Rockpool Investments acquired internet software and services company TrustedHousesitters from Rockpool Investments for 100M USD

Acquisition Highlights
  • This is Mayfair Equity Partners’ 3rd and Rockpool Investments’ 3rd transaction in the Internet Software and Services sector.
  • This is Mayfair Equity Partners’ 3rd and Rockpool Investments’ largest (disclosed) transaction.
  • This is Mayfair Equity Partners’ 15th and Rockpool Investments’ 30th transaction in the United Kingdom.

M&A Deal Summary
Date 2023-12-20
Target TrustedHousesitters
Sector Internet Software and Services
Buyer(s) Mayfair Equity Partners
Rockpool Investments
Sellers(s) Rockpool Investments
Deal Type Secondary Buyout
Deal Value 100M USD

Target

TrustedHousesitters

London, United Kingdom
TrustedHousesitters is an online platform facilitating the connection between Home and Pet owners and Sitters. TrustedHousesitters currently operates in over 130 countries, the platform has facilitated more than two million nights of house sitting, saving its members over £170m in accommodation and pet care costs. TrustedHousesitters was founded in 2010 and is based in London, United Kingdom.

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Buyer(S) 2

Buyer

Mayfair Equity Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.

DEAL STATS #
Overall 19 of 20
Sector (Internet Software and Services) 3 of 3
Type (Secondary Buyout) 7 of 7
Country (United Kingdom) 15 of 16
Year (2023) 2 of 2
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-21 YO! Sushi

London, United Kingdom

YO! Sushi is a chain of conveyor belt Japanese restaurants offering 'sophisticated fast food'. YO! Sushi was founded in 1997 and is based in London, United Kingdom.

Sell $621M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-17 VG

Jersey, United Kingdom

VG is an independent provider of private wealth, corporate and fund administration services. The Company provides a wide range of services to a global client base of individuals, corporates and fund managers. VG was formed in 1982 and is based in Jersey, Channel Islands.

Buy -
Buyer

Rockpool Investments

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 620M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rockpool Investments is a private investment firm that looks to provide growth capital and private debt to expansion stage companies throughout the UK. The Firm seeks well-established companies and will consider opportunities in a variety of sectors. Rockpool Investments was formed in 2011 and is based in London.

DEAL STATS #
Overall 32 of 32
Sector (Internet Software and Services) 3 of 3
Type (Secondary Buyout) 2 of 2
Country (United Kingdom) 30 of 30
Year (2023) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-16 Fortus Group

Dublin, Ireland

Fortus Group is a distributor of security and fire solutions. Fortus Group was founded in 2020 and is based in Dublin, Ireland.

Sell -

Seller(S) 1

SELLER

Rockpool Investments

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
PE ASSETS 620M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rockpool Investments is a private investment firm that looks to provide growth capital and private debt to expansion stage companies throughout the UK. The Firm seeks well-established companies and will consider opportunities in a variety of sectors. Rockpool Investments was formed in 2011 and is based in London.

DEAL STATS #
Overall 9 of 9
Sector (Internet Software and Services) 1 of 1
Type (Secondary Buyout) 8 of 8
Country (United Kingdom) 8 of 8
Year (2023) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-16 Fortus Group

Dublin, Ireland

Fortus Group is a distributor of security and fire solutions. Fortus Group was founded in 2020 and is based in Dublin, Ireland.

Sell -
Mergr

Product

Company

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