M&A Deal Summary

Mayfair Capital Partners Acquires Baseline Fitness

On February 2, 2024, private equity firm Mayfair Capital Partners acquired consumer services company Baseline Fitness

Acquisition Highlights
  • This is Mayfair Capital Partners’ 1st transaction in the Consumer Services sector.
  • This is Mayfair Capital Partners’ 3rd transaction in the United States.
  • This is Mayfair Capital Partners’ 1st transaction in North Dakota.

M&A Deal Summary
Date 2024-02-02
Target Baseline Fitness
Sector Consumer Services
Buyer(s) Mayfair Capital Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Baseline Fitness

Fargo, North Dakota, United States
Baseline Fitness is a franchisee in the Planet Fitness system with 100 locations under its umbrella. Baseline Fitness was founded in 2009 and is headquartered in Fargo, North Dakota.

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Buyer(S) 1

Buyer

Mayfair Capital Partners

Investor Investor Investor

Category Private Equity Firm
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Mayfair Capital Partners is the private equity division of Oxford Financial Group. The unit looks to make direct private equity investments on behalf of Oxford and its clients. Mayfair is a long-term investor and seeks profitable ($10 to $30 million of EBITDA) where it can commit $50 to $125 million of capital. Sectors of interest include consumer products, consumer services, business services, software, tech-enabled services, and value-added distribution. Mayfair Capital Partners is based in Carmel, Indiana.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Services) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 2 of 2
State (North Dakota) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-15 Tile Redi

Charlotte, North Carolina, United States

Tile Redi manufactures highly-engineered, patented shower product solutions. The Company is a market leader in one-piece, customizable shower pans that are leak-proof, easy to install and UL certified. Tile Redi pioneered the “ready-to-tile” technology and has spent more than two decades innovating and improving its core product offering and growing to serve multiple end markets – from professional contractors managing large scale hospitality projects to single installation residential do-it-yourself homeowners. Tile Redi products are made in the USA at company-owned manufacturing operations that allow the company to focus on quality control and innovation in order to create one of the best performing functional bathroom solutions in the market. Its innovative products can be installed in a fraction of the time relative to its competitors. This superior performance and installation attributes have resulted in Tile Redi winning a series of awards over the past decade. Tile Redi was founded in 2008 and is based in Charlotte, North Carolina.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-25 Poly Wood

Syracuse, Indiana, United States

Poly Wood is a manufacturer of eco-friendly outdoor furniture and accessories, mostly made from HDPE recycled plastic lumber or aluminum. Poly Wood was founded in 1990 and is based in Syracuse, Indiana.

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