Growth Capital • Business Services

Maverix Private Equity Invests In Agora Brands

On May 10, 2022, growth capital firm Maverix Private Equity invested in business services company Agora Brands

Investment Context
  • This is Maverix Private Equity’s 1st transaction in the Business Services sector.
  • This is Maverix Private Equity’s 1st transaction in the United States.
  • This is Maverix Private Equity’s 1st transaction in New York.

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Investment Summary

Date May 10, 2022
Target Agora Brands
Sector Business Services
Investor(s) Maverix Private Equity
Deal Type Growth Capital

Target Company

Agora Brands

New York, New York, United States
Agora Brands is an e-commerce aggregation business that acquires existing sub-scale brands that sell directly to consumers through Shopify stores and other D2C ecommerce platforms. Agora Brands was founded in 2021 and is based in New York City.
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Investor Overview 1

Investor
DESCRIPTION

Maverix Private Equity is a private equity firm focused on growth-oriented investments in technology-enabled service companies. The Firm has a special interest in partnering with founder-led companies focused on delivering market-changing products/services. Maverix Private Equity was founded in 2019 and is headquartered in Toronto, Ontario.


Deal Context for Investor #
Overall 2 of 2
Sector: Business Services 1 of 1
Type: Growth Capital 2 of 2
State: New York 1 of 1
Country: United States 1 of 1
Year: 2022 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-12 Viral Nation

Mississauga, Ontario, Canada

Viral Nation is a digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech. Viral Nation was founded in 2014 and is based in Mississauga, Ontario.

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