Investment Summary

Maven Capital Partners and Gresham House Asset Management Invest In RevLifter

On November 25, 2020, asset managers Maven Capital Partners and Gresham House Asset Management invested in information technology company RevLifter

Investment Highlights
  • This is Maven Capital Partners’ 18th and Gresham House Asset Management’s 6th transaction in the Information Technology sector.
  • This is Maven Capital Partners’ 161st and Gresham House Asset Management’s 10th transaction in the United Kingdom.

Investment Summary

Date 2020-11-25
Target RevLifter
Sector Information Technology
Investor(s) Maven Capital Partners
Gresham House Asset Management
Deal Type Growth Capital

Target

RevLifter

London, United Kingdom
RevLifter is an e-commerce technology platform which utilises AI to enable its clients to match highly personalised offers to customers at the checkout stage. Clients can leverage live data to set sophisticated rules and triggers that reflect a users' profile or onsite behaviour, such as geo-location, customer lifetime value or knowledge of whether the user is a new or existing customer. RevLifter was founded in 2017 and is based in London, United Kingdom.

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Investor(S) 2

Investor

Maven Capital Partners

Glasgow, United Kingdom

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 2009
PE ASSETS 760M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Maven Capital Partners UK LLP (MCP) invests in lower mid-market companies throughout the UK. The Firm also provides mezzanine financing. MCP focuses on profitable companies with proven track records, balanced management teams, and diverse products and services. Maven looks to invest £2 - £20 million in businesses valued from £10 - £40 million. Sectors of interest include specialist manufacturing, health/pharmaceuticals, energy services, leisure, financial services, software and computer services, communication/IT, chemicals, food/beverage, media, consumer products, and support services. Types of transactions include MBOs, MBIs, BIMBOs, take privates, recapitalizations, and growth capital financings. Maven Capital Partners UK LLP was formed in 2009, following a management buyout of Aberdeen Asset Management's Private Equity division. Maven is based in Glasgow with additional offices in Aberdeen, Birmingham, Edinburgh, London and Manchester.


DEAL STATS #
Overall 163 of 221
Sector: Information Technology M&A 18 of 25
Type: Growth Capital M&A Deals 118 of 167
Country: United Kingdom M&A 161 of 218
Year: 2020 M&A 16 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-02 Symphonic Software

Edinburgh, United Kingdom

Symphonic Software has developed a software solution that enables organizations to securely share critical, time-dependent and sensitive information by managing access to data and services in the interconnected digital economy. Symphonic Software platform enables the user to set rules and controls, even for the most complex administrative requirements, at extremely granular levels. Symphonic Software was founded in 2014 and is based in Edinburgh, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-26 Flynotes

London, United Kingdom

Flynotes is a digital healthcare consent platform that provides a simple and effective digital solution to the current paper-based consent and disclosure process. This innovative interface between patients and health professionals is streamlining consent to treatment, removing inefficiencies brought about by paper forms and providing a fully compliant audit trail. Flynotes was founded in 2017 and is based in london, United Kingdom.

Buy -
Investor

Gresham House Asset Management

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1857
PE ASSETS 7.8B GBP
Size Mega
Type Sector Agnostic
DESCRIPTION

Gresham House is a specialist alternative asset manager providing funds, direct investments and tailored investment solutions, including co-investment across a range of highly differentiated alternative investment strategies. Gresham's direct investment arm, Gresham House Private Asset provides investors with opportunities to access niche alternative specialist investment strategies and illiquid assets over a long-term investment horizon. Gresham House is headquartered in London.


DEAL STATS #
Overall 10 of 10
Sector: Information Technology M&A 6 of 6
Type: Growth Capital M&A Deals 4 of 4
Country: United Kingdom M&A 10 of 10
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-06 Rezatec

Didcot, United Kingdom

Rezatec is a provider of Big Data GeoAnalytics by using proprietary algorithms and advanced machine learning techniques to deliver strategic, commercial insight for customers. The company delivers actionable insights as Data-as-a-Service landscape intelligence via its online decision support portal. Rezatec was formed in 2012 and is based in Didcot, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 Pho

London, United Kingdom

Pho serves traditional Vietnamese food in an informal, fast-casual environment, specializing in Vietnam's national dish, pho, a tasty and nutritious noodle soup. The menu also features other authentically prepared Vietnamese dishes, coffees, beers, and fruit juices. Pho was founded in 2005 and is based in London, United Kingdom.

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