M&A Deal Summary

Mattel Acquires Phase 10 Card Game

On December 15, 2010, Mattel acquired consumer products company Phase 10 Card Game from Fundex Games

Acquisition Highlights
  • This is Mattel’s 4th transaction in the Consumer Products sector.
  • This is Mattel’s 4th transaction in the United States.
  • This is Mattel’s 1st transaction in Indiana.

M&A Deal Summary
Date 2010-12-15
Target Phase 10 Card Game
Sector Consumer Products
Buyer(s) Mattel
Sellers(s) Fundex Games
Deal Type Divestiture

Target

Phase 10 Card Game

Indianapolis, Indiana, United States
Phase 10 is a rummy style card game based on on a popular variant of rummy known as Liverpool Rummy.

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Buyer(S) 1

Buyer

Mattel

El Segundo, California, United States
Category Company
Founded 1945
Sector Consumer Products
Employees33,000
Revenue 5.4B USD (2023)
DESCRIPTION
Mattel's corporate headquarters in El Segundo, California.
Mattel's corporate headquarters in El Segundo, California.

Mattel designs, manufactures, and markets a broad variety of toy products. Mattel’s portfolio of brands and products include Barbie, Polly Pocket, Little Mommy, Disney Classics, Monster High, Hot Wheels, Matchbox, Radica, Battle Force 5, Tyco R/C, Fisher-Price, Power Wheels, and American Girl. Mattel was founded in 1945 and is based in El Segundo, California.

DEAL STATS #
Overall 6 of 10
Sector (Consumer Products) 4 of 6
Type (Divestiture) 1 of 1
State (Indiana) 1 of 1
Country (United States) 4 of 6
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-26 Radica Games

Hong Kong, China

Radica Games Ltd. is a maker of electronic games and other products that appeal to older children. Radica makes games and products like 20Q, Play TV and Girl Tech products.

Buy $230M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-24 HIT Entertainment

London, United Kingdom

HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Thomas & Friends™, Barney™, Bob the Builder™, Fireman Sam™, Angelina Ballerina™, Mike the Knight™, Pingu™ and Rainbow Magic™. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.

Buy $680M

Seller(S) 1

SELLER

Fundex Games

Indianapolis, Indiana, United States
Category Company
Sector Consumer Products
DESCRIPTION

Fundex Games Ltd. is a manufacturer and marketer of leisure time products. It offers games including multiple award-winning What's in Ned's Head, and all-time classic Gnip Gnop.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Indiana) 1 of 1
Country (United States) 1 of 1
Year (2010) 1 of 1
Mergr

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