M&A Deal Summary

Mattel Acquires MEGA Brands

On February 28, 2014, Mattel acquired consumer products company MEGA Brands for 460M USD

Acquisition Highlights
  • This is Mattel’s 5th transaction in the Consumer Products sector.
  • This is Mattel’s 5th largest (disclosed) transaction.
  • This is Mattel’s 1st transaction in Canada.
  • This is Mattel’s 1st transaction in Quebec.

M&A Deal Summary
Date 2014-02-28
Target MEGA Brands
Sector Consumer Products
Buyer(s) Mattel
Deal Type Add-on Acquisition
Deal Value 460M USD
Advisor(s) Rothschild Global Advisory (Financial)
Osler (Legal)

Target

MEGA Brands

Montreal, Quebec, Canada
MEGA Brands Inc. is a brand of construction toys, games & puzzles and arts & crafts. MEGA offers engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. MEGA Brands includes MEGA Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes.

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Buyer(S) 1

Buyer

Mattel

El Segundo, California, United States
Category Company
Founded 1945
Sector Consumer Products
Employees33,000
Revenue 5.4B USD (2023)
DESCRIPTION
Mattel's corporate headquarters in El Segundo, California.
Mattel's corporate headquarters in El Segundo, California.

Mattel designs, manufactures, and markets a broad variety of toy products. Mattel’s portfolio of brands and products include Barbie, Polly Pocket, Little Mommy, Disney Classics, Monster High, Hot Wheels, Matchbox, Radica, Battle Force 5, Tyco R/C, Fisher-Price, Power Wheels, and American Girl. Mattel was founded in 1945 and is based in El Segundo, California.

DEAL STATS #
Overall 8 of 10
Sector (Consumer Products) 5 of 6
Type (Add-on Acquisition) 6 of 7
State (Quebec) 1 of 1
Country (Canada) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 5 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-24 HIT Entertainment

London, United Kingdom

HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Thomas & Friends™, Barney™, Bob the Builder™, Fireman Sam™, Angelina Ballerina™, Mike the Knight™, Pingu™ and Rainbow Magic™. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.

Buy $680M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-21 Fuhu

El Segundo, California, United States

Fuhu, Inc. is a developer of high technology products for children and families.

Buy $22M
Mergr

Product

Company

Legal