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M&A Deal Summary

Matomy Acquires Optimatic Media

On November 16, 2015, Matomy acquired digital media company Optimatic Media

Acquisition Highlights
  • This is Matomy’s 2nd transaction in the Digital Media sector.
  • This is Matomy’s 4th transaction in the United States.
  • This is Matomy’s 2nd transaction in New York.

M&A Deal Summary
Date 2015-11-16
Target Optimatic Media
Sector Digital Media
Buyer(s) Matomy
Deal Type Add-on Acquisition

Target

Optimatic Media

New York, New York, United States
Optimatic Media, Inc. is a provider of video advertising solutions.

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Buyer(S) 1

Buyer

Matomy

Tel Aviv, Israel
Category Company
Founded 200y
Sector Digital Media
Revenue 237M GBP (2014)
DESCRIPTION

Matomy is a provider of digital performance-based marketing services in the United States and Europe. Matomy was founded in 2007 and is based in Tel Aviv, Israel.

DEAL STATS #
Overall 8 of 8
Sector: Digital Media M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
State: New York M&A 2 of 2
Country: United States M&A 4 of 4
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-14 Avenlo

Toronto, Canada

Avenlo, Inc. provides solutions for matching in real-time, individual consumers to multiple digital contact points.

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