Add-on Acquisition • Marketing

Matomy Acquires Mobfox Mobile Advertising

On October 28, 2014, Matomy acquired marketing company Mobfox Mobile Advertising for 18M USD

Acquisition Context

This is Matomy’s 1st transaction in the Marketing sector.
This is Matomy’s largest (disclosed) transaction.
This is Matomy’s 1st transaction in Austria.

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M&A Deal Summary
Date	October 28, 2014
Target	Mobfox Mobile Advertising
Sector	Marketing
Buyer(s)	Matomy
Deal Type	Add-on Acquisition
Deal Value	18M USD

Target Company

Mobfox Mobile Advertising

Vienna, Austria

MobFox is a provider of mobile ad solutions for publishers and advertisers. MobFox works with more than 300 active advertisers and 10,000-plus registered publishers, as well as many leading mobile advertising companies, including Facebook Audience Network, Nexage, Inmobi, Mopub and Admob.

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Buyer Overview 1

Buyer

Matomy

Tel Aviv, Israel

Category	Company
Founded	200y
Sector	Digital Media
Revenue	237M GBP (2014)

DESCRIPTION

Matomy is a provider of digital performance-based marketing services in the United States and Europe. Matomy was founded in 2007 and is based in Tel Aviv, Israel.

Deal Context for Buyer	#
Overall	6 of 8
Sector: Marketing	1 of 1
Type: Add-on Acquisition	4 of 5
Country: Austria	1 of 1
Year: 2014	2 of 2
Size (of disclosed)	1 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-06-23	Team Internet AG Munich, Germany Team Internet AG is a provider of monetization services to domain owners and performance-oriented marketplace for direct navigation search traffic for desktop and mobile devices.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-06-23

Team Internet AG

Munich, Germany

Team Internet AG is a provider of monetization services to domain owners and performance-oriented marketplace for direct navigation search traffic for desktop and mobile devices.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-04-14	Avenlo Toronto, Canada Avenlo, Inc. provides solutions for matching in real-time, individual consumers to multiple digital contact points.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-04-14

Avenlo

Toronto, Canada

Avenlo, Inc. provides solutions for matching in real-time, individual consumers to multiple digital contact points.

Buy

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