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M&A Deal Summary

Material Acquires T3

On November 7, 2019, Material acquired marketing company T3

Acquisition Highlights
  • This is Material’s 4th transaction in the Marketing sector.
  • This is Material’s 9th transaction in the United States.
  • This is Material’s 2nd transaction in Texas.

M&A Deal Summary
Date 2019-11-07
Target T3
Sector Marketing
Buyer(s) Material
Deal Type Add-on Acquisition
Advisor(s) JEGI Clarity (Financial)

Target

T3

Austin, Texas, United States
T3 is a digital marketing agency that creates the world’s most useful brands and the experiences that power them. T3 focuses on brand design, product design, and modern loyalty by creating connected experiences, purposeful content, meaningful data, brand-defining utility and CRM. Ranked alongside the world’s top innovation and loyalty agencies, T3 works with UPS, 7-Eleven, Pizza Hut, Hallmark, Capital One, Waste Management, and FOCUS Brands and other clients. Founded in 1989, T3 is headquartered in Austin with presences in New York, San Francisco, and Atlanta.

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Buyer(S) 1

Buyer

Material

New York, New York, United States
Category Company
Founded 1973
Sector Marketing
DESCRIPTION

Material is an integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. Material was founded in 1973 and is based in New York, New York.

DEAL STATS #
Overall 9 of 11
Sector: Marketing M&A 4 of 5
Type: Add-on Acquisition M&A Deals 9 of 11
State: Texas M&A 2 of 2
Country: United States M&A 9 of 10
Year: 2019 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-08 Salt Branding

San Francisco, California, United States

Salt Branding is a consultancy that helps businesses build and expand their brands. The agency works with both established and emerging brands to create, extend and redefine their brand strategy, positioning and purpose and gain relevance in a crowded marketplace through smart and effective creative solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-13 Aruliden

New York, New York, United States

Aruliden is a global design agency that specializes in building purposeful brands from product to launch. Aruliden's teams pragmatically solve problems through the power of design excellence, bringing ideas from ideation through to launch. Aruliden was founded in 2006 and is based in New York City.

Buy -
Mergr

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