M&A Deal Summary

Material Acquires Karma Agency

On October 1, 2019, Material acquired marketing company Karma Agency

Acquisition Highlights
  • This is Material’s 2nd transaction in the Marketing sector.
  • This is Material’s 7th transaction in the United States.
  • This is Material’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2019-10-01
Target Karma Agency
Sector Marketing
Buyer(s) Material
Deal Type Add-on Acquisition

Target

Karma Agency

Philadelphia, Pennsylvania, United States
Karma Agency is a strategic communications firm that specializes in brand management, marketing and public relations. Karma Agency is a full-service, category-diverse communications firm specializing in brand strategy and digital communications, as well as advertising, design, reputation management, issues and crisis communications, and earned and social media.

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Buyer(S) 1

Buyer

Material

Los Angeles, California, United States
Category Company
Founded 1973
Sector Marketing
DESCRIPTION

Material is an integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. Material was founded in 1973 and is based in Los Angeles, California.

DEAL STATS #
Overall 7 of 11
Sector (Marketing) 2 of 5
Type (Add-on Acquisition) 7 of 11
State (Pennsylvania) 1 of 1
Country (United States) 7 of 10
Year (2019) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-19 Kelton Global

Los Angeles, California, United States

Kelton Global is an insights and strategy consultancy. Kelton offers a suite of insight tools and expertise in qual and quant research, design, strategy, branding, cultural insights and communications. Kelton Global is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-08 Salt Branding

San Francisco, California, United States

Salt Branding is a consultancy that helps businesses build and expand their brands. The agency works with both established and emerging brands to create, extend and redefine their brand strategy, positioning and purpose and gain relevance in a crowded marketplace through smart and effective creative solutions.

Buy -
Mergr

Product

Company

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