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  6. Match Marketing Group Acquires Marketing Drive Worldwide

M&A Deal Summary

Match Marketing Group Acquires Marketing Drive Worldwide

On January 16, 2013, Match Marketing Group acquired marketing company Marketing Drive Worldwide from The RiverNorth Group

Acquisition Highlights
  • This is Match Marketing Group’s 2nd transaction in the Marketing sector.
  • This is Match Marketing Group’s 2nd transaction in the United States.
  • This is Match Marketing Group’s 2nd transaction in Connecticut.

M&A Deal Summary
Date 2013-01-16
Target Marketing Drive Worldwide
Sector Marketing
Buyer(s) Match Marketing Group
Sellers(s) The RiverNorth Group
Deal Type Divestiture

Target

Marketing Drive Worldwide

Norwalk, Connecticut, United States
Marketing Drive is a specializes in retail, digital, shopper marketing, and consumer promotion services.

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Buyer(S) 1

Buyer

Match Marketing Group

Mississauga, Ontario, Canada
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Match Marketing Group is a provider of advertising solutions. Match Marketing develops brand insights that unlock new opportunities for growth. Match Marketing Group was founded in 1998 and is based in Mississauga, Ontario.

DEAL STATS #
Overall 2 of 5
Sector: Marketing M&A 2 of 4
Type: Divestiture M&A Deals 2 of 2
State: Connecticut M&A 2 of 3
Country: United States M&A 2 of 4
Year: 2013 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-16 WELD Media

Norwalk, Connecticut, United States

WELD media, specializes in retail, digital, shopper marketing, and consumer promotion services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-11 Circle One Marketing

Norwalk, Connecticut, United States

Circle One Marketing LLC is a shopper marketing agency with expertise in areas such as interactive and viral marketing. Circle One Marketing was founded in 2001 and is based in Norwalk, Connecticut.

Buy -

Seller(S) 1

SELLER

The RiverNorth Group

Chicago, Illinois, United States
Category Company
Sector Marketing
DESCRIPTION

River North Group is a Chicago-based marketing services holding company. Among its subsidiaries is Legacy Marketing Partners, a top experiential and event marketing company with a growing client base, including Cabela’s, Cadbury, Crown, Keurig, L’Oreal, and Pernod Ricard, among others. River North also owns Surge Innovations, a leading promotional products agency serving global clients, such as Burger King, Kraft, Kellogg, Pernod Ricard, and Procter & Gamble.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: Connecticut M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2013 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-16 WELD Media

Norwalk, Connecticut, United States

WELD media, specializes in retail, digital, shopper marketing, and consumer promotion services.

Sell -
Mergr

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