M&A Deal Summary

MasterCard Acquires Dynamic Yield

On December 21, 2021, MasterCard acquired internet software and services company Dynamic Yield from McDonald s

Acquisition Highlights
  • This is MasterCard’s 8th transaction in the Internet Software and Services sector.
  • This is MasterCard’s 15th transaction in the United States.
  • This is MasterCard’s 2nd transaction in New York.

M&A Deal Summary

Date 2021-12-21
Target Dynamic Yield
Sector Internet Software and Services
Buyer(s) MasterCard
Sellers(s) McDonald s
Deal Type Divestiture

Target

Dynamic Yield

New York, New York, United States
Dynamic Yield is an AI-powered Personalization Anywhere platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Dynamic Yield was founded in 2011 and is based in New York City.

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Buyer(S) 1

Buyer

MasterCard

Purchase, New York, United States

Category Company
Founded 1966
Sector Financial Services
Employees35,300
Revenue 28.2B USD (2024)
DESCRIPTION

MasterCard is a payments solutions company that provides a family of well-known, widely-accepted payment card brands including MasterCard, Maestro and Cirrus and serves consumers, financial institutions, and businesses in over 210 countries and territories worldwide. MasterCard was founded in 1966 and is based in Purchase, New York.


DEAL STATS #
Overall 26 of 28
Sector: Internet Software and Services M&A 8 of 8
Type: Divestiture M&A Deals 5 of 5
State: New York M&A 2 of 2
Country: United States M&A 15 of 16
Year: 2021 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-24 Arcus

Mexico, Mexico

Arcus is a platform that enables businesses to launch and offer innovative payment solutions across LatAm. Arcus helps to enable bill pay and cash-in, cash-out services for some of the biggest billers, retailers, fintech, and traditional financial institutions in the U.S. and Mexico. Arcus was founded in 2013 and is based in Mexico City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-20 Baffin Bay Networks

Stockholm, Sweden

Baffin Bay Networks is a cyber technology company. Baffin Bay Networks’ cloud-based Threat Protection Platform delivers a simple and effective way to mitigate both application and network level attacks - giving customers instant security maturity from seasoned industry experts. Baffin Bay Networks was founded in 2017 and is based in Stockholm, Sweden.

Buy -

Seller(S) 1

SELLER

McDonald s

Chicago, Illinois, United States

Category Company
Founded 1940
Sector Restaurants
Employees150,000
Revenue 25.9B USD (2024)
DESCRIPTION
McDonald's corporate headquarters in Oak Brook, Illinois.
McDonald's corporate headquarters in Oak Brook, Illinois.

McDonald's is a chain of hamburger fast food restaurants. McDonald's was formed in 1940 and is based in Chicago, Illinois.


DEAL STATS #
Overall 7 of 7
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 3 of 3
State: New York M&A 1 of 1
Country: United States M&A 6 of 6
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-10 Apprente

Mountain View, California, United States

Apprente, Inc. is an early stage leader in voice-based, conversational technology. Apprente, Inc. is creating integratable systems that are naturally engaging, capable of understanding context and able to offer the same sense of immediacy found in human interactions. Apprente helps businesses and their employees minimize customer wait times, boost service productivity and improve customer experience quality.

Buy -