M&A Deal Summary

MasterCard Acquires Applied Predictive Technologies

On April 27, 2015, MasterCard acquired internet software and services company Applied Predictive Technologies from Accel-KKR and Adams Street Partners for 600M USD

Acquisition Highlights
  • This is MasterCard’s 2nd transaction in the Internet Software and Services sector.
  • This is MasterCard’s 6th largest (disclosed) transaction.
  • This is MasterCard’s 4th transaction in the United States.
  • This is MasterCard’s 1st transaction in Virginia.

M&A Deal Summary

Date 2015-04-27
Target Applied Predictive Technologies
Sector Internet Software and Services
Buyer(s) MasterCard
Sellers(s) Accel-KKR
Adams Street Partners
Deal Type Add-on Acquisition
Deal Value 600M USD

Target

Applied Predictive Technologies

Arlington, Virginia, United States
Applied Predictive Technologies, Inc. is a cloud-based analytics provider. APT’s Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

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Buyer(S) 1

Buyer

MasterCard

Purchase, New York, United States

Category Company
Founded 1966
Sector Financial Services
Employees33,400
Revenue 25.1B USD (2023)
DESCRIPTION

MasterCard is a payments solutions company that provides a family of well-known, widely-accepted payment card brands including MasterCard, Maestro and Cirrus and serves consumers, financial institutions, and businesses in over 210 countries and territories worldwide. MasterCard was founded in 1966 and is based in Purchase, New York.


DEAL STATS #
Overall 10 of 28
Sector (Internet Software and Services) 2 of 8
Type (Add-on Acquisition) 7 of 23
State (Virginia) 1 of 1
Country (United States) 4 of 16
Year (2015) 1 of 1
Size (of disclosed) 6 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-06 TNS Payment Gateway Services

United States

TNS Payment Gateway Services is the gateway services business of Transaction Network Services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-21 VocaLink Holdings Limited

London, United Kingdom

VocaLink operates key payments technology platforms on behalf of UK payment schemes, including: BACS – the Automated Clearing House (ACH) enabling direct credit and direct debit payments between bank accounts: Faster Payments – the real-time account-to-account service enabling payments via mobile, internet and telephone: and LINK – the UK ATM network. In addition, VocaLink offers products with global potential, including ZAPP, a mobile payments app that leverages Fast ACH technology, and licenses its software and provides services to support ACH activities in Sweden, Singapore, Thailand and the United States.

Buy £700M

Seller(S) 2

SELLER

Accel-KKR

Menlo Park, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 19.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Accel-KKR is a private equity firm that seeks control and growth-oriented investments in middle-market technology companies. The Firm targets investments in public and private companies with revenues ranging from $15 to $150 million. Accel-KKR pursues transactions across multiple segments of the technology industry, including software, hardware and internet technologies, and IT enabled services. Accel-KKR's first fund was created in 2000 by Accel Partners and Kohlberg Kravis Roberts & Co. to invest in technology assets and businesses that were outside of each firm's core focus. Accel-KKR is based in Menlo Park, California.


DEAL STATS #
Overall 14 of 54
Sector (Internet Software and Services) 2 of 12
Type (Add-on Acquisition) 11 of 29
State (Virginia) 1 of 1
Country (United States) 13 of 44
Year (2015) 1 of 2
Size (of disclosed) 5 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-11 Kerridge

Hungerford, United Kingdom

Kerridge provides software to over customers across the world in a number of vertical markets including building materials and supplies, automotive, industrial, electrical, food and beverage, pharmaceuticals, rental equipment and other distributive trade verticals. Kerridge was founded in 1976 and is based in Hungerford, United Kingdom.

Buy £41M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-28 group.ONE

Malmö, Sweden

group.ONE is a provider of online presence solutions via mass hosting and business software products to small-and medium-sized enterprises (‘SMEs’) and small-office home-offices (‘SOHOs’) through brands including one.com, Hostnet and WP Media. group.ONE was founded in 2002 and is based in Malmö, Sweden.

Buy -
SELLER

Adams Street Partners

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1972
PE ASSETS 60.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Adams Street Partners is a diversified, global investment firm that targets direct, fund of funds, and secondary investments. Adams' direct investing group covers co-investments in buyout transactions, as well as growth equity and venture capital commitments. The direct buyout and growth equity team looks to commit $5 to $30 million per transaction. For venture related investments, commitments of $5 to $20 million are provided to companies in the technology, life sciences and technology enabled services sectors. Typically, target companies have received prior financing from early stage venture firms and are seeking additional capital to fund product development and commercialization. Adams Street Partners was formed in 1972 and is based in Chicago, Illinois.


DEAL STATS #
Overall 57 of 96
Sector (Internet Software and Services) 7 of 16
Type (Add-on Acquisition) 29 of 51
State (Virginia) 2 of 2
Country (United States) 53 of 88
Year (2015) 1 of 6
Size (of disclosed) 5 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-24 Smule

San Francisco, California, United States

Smule produces a range of apps that allow users to make their own music, and share the results via the Smule site with their friends. Smule was founded in 2008 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-04 Visible World

New York, New York, United States

Visible World is a provider of targeted television advertising solutions. Visible World's suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads. Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions.

Sell -