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M&A Deal Summary

Masco Acquires Smartap LTD

On May 31, 2020, Masco acquired consumer products company Smartap LTD

Acquisition Highlights
  • This is Masco’s 1st transaction in the Consumer Products sector.
  • This is Masco’s 1st transaction in Israel.

M&A Deal Summary
Date 2020-05-31
Target Smartap LTD
Sector Consumer Products
Buyer(s) Masco
Deal Type Add-on Acquisition

Target

Smartap LTD

Ein Hashofet, Israel
Smartap LTD combines a pure sensational experience with elegant design by using smart technology to learn the client's personal habits and adjust to their preferences, making each shower or bath an indulging experience. Smartap was formed in 2010 and is based in Ein Hashofet, Israel.

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Buyer(S) 1

Buyer

Masco

Livonia, Michigan, United States
Category Company
Founded 1929
Sector Building Materials
Employees18,000
Revenue 8.0B USD (2023)
DESCRIPTION
Entrance to Masco's corporate headquarters in Taylor, Michigan.
Entrance to Masco's corporate headquarters in Taylor, Michigan.

Masco manufactures, distributes and installs home improvement and building products. The Company is among the largest manufacturers in North America of a number of home improvement and building products, including faucets, cabinets, architectural coatings and windows, and Masco is one of the largest installers of insulation for new home construction. The Company provides a broad product offering in a variety of styles and price points and distribute products through multiple channels, including directly to homebuilders and wholesale and retail channels. Masco was formed in 1929 and is based in Livonia, Michigan.

DEAL STATS #
Overall 15 of 17
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 15 of 17
Country (Israel) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-15 Masco Cabinetry

Ann Arbor, Michigan, United States

Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat®, and QualityCabinets®. Masco Cabinetry has manufacturing plants and branches/service centers located throughout the United States.

Sell $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-12 Huppe

Bad Zwischenahn, Germany

Huppe is a manufacturer of shower enclosures, shower trays, wall panels, and bathroom accessories. Huppe was founded in 1889 and is based in Bad Zwischenahn, Germany.

Sell -
Mergr

Product

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