Add-on Acquisition • Media

MAS Event + Design Acquires BeSide Digital

On June 3, 2019, MAS Event + Design acquired media company BeSide Digital

Acquisition Context

This is MAS Event + Design’s 1st transaction in the Media sector.
This is MAS Event + Design’s 1st transaction in the United States.
This is MAS Event + Design’s 1st transaction in New York.

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M&A Deal Summary
Date	June 3, 2019
Target	BeSide Digital
Sector	Media
Buyer(s)	MAS Event + Design
Deal Type	Add-on Acquisition

Target Company

BeSide Digital

Brooklyn, New York, United States

BeSide Digital LLC is a studio and lab focused on bespoke design, engineering, and production at the intersection of the physical and digital worlds for renowned clients including American Express, Diane Von Furstenberg, Sony and Refinery29’s 29Rooms. Additionally, BeSide has developed original UI/UX products across markets such as retail, themed entertainment, and autonomous transportation.

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Buyer Overview 1

Buyer

MAS Event + Design

Brooklyn, New York, United States

Category	Company
Founded	2007
Sector	Media

DESCRIPTION

MAS Event + Design is an innovator in the area of experiential event design and implementation. MAS Event + Design has offices in both Brooklyn, N.Y., and Los Angeles. Established in 2007, MAS is renowned for their creativity, agility, and innovative events. They conceive, design, and execute extraordinary solutions to meet the challenges of today’s modern brand. MAS supports marquee clients including Google, YouTube, Nespresso, and Spotify.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2019	1 of 1

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