M&A Deal Summary

Martin Braun-Gruppe Acquires Diversi Foods NV

On December 6, 2017, Martin Braun-Gruppe acquired food company Diversi Foods NV from Waterland Private Equity

Acquisition Highlights
  • This is Martin Braun-Gruppe’s 1st transaction in the Food sector.
  • This is Martin Braun-Gruppe’s 1st transaction in Belgium.

M&A Deal Summary

Date 2017-12-06
Target Diversi Foods NV
Sector Food
Buyer(s) Martin Braun-Gruppe
Sellers(s) Waterland Private Equity
Deal Type Add-on Acquisition

Target

Diversi Foods NV

Erpe-Mere, Belgium
Diversi Foods is an established supplier of premium frozen bakery goods for foodservice and in-store bakeries. The company, headquartered in Belgium, has production sites in Belgium, the Netherlands, UK and Poland. The 1,000 plus workforce generates an annual turnover in excess of 150 million euros. The production is focused on specialty breads, rolls and snacks. Diversi Foods is well known for its high-quality innovative bake-off concepts with specialty bakery products, free from additives and with extended dough processing times.

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Buyer(S) 1

Buyer

Martin Braun-Gruppe

Hanover, Germany

Category Company
Sector Food
Employees1,500
DESCRIPTION

The Martin Braun-Gruppe produces and distributes a complete assortment of convenience products with a focus on sweet and hearty bakery products, bread/rolls, desserts and ice cream for large-scale consumers across all applicable sales channels worldwide. The assortment includes pre-products and convenience products for further commercial processing as well as sweet and spicy frozen dough pieces.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Belgium M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

Waterland Private Equity

Bussum, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 14.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Waterland Private Equity Investments BV is a private equity firm focused on mid-sized company investments in Central Europe. Waterland looks for businesses with €10 to €200 million in revenue and generally seeks companies operating in fragmented markets or industries undergoing change as a result of: outsourcing, the aging population, and a growing population with increased purchasing power. The Firm typically partners with entrepreneurs and management teams to accelerate the growth of their businesses or complete buyouts and consolidation strategies. Waterland Private Equity Investments was formed in 1999 and is based in Bussum, the Netherlands.


DEAL STATS #
Overall 26 of 58
Sector: Food M&A 1 of 1
Type: Add-on Acquisition M&A Deals 15 of 28
Country: Belgium M&A 9 of 14
Year: 2017 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-15 IPCOM

Melle, Belgium

IPCOM is a provider of distribution and conversion of innovative solutions for thermal insulation, high-temperature insulation, passive fire protection, and acoustic insulation. IPCOM was founded in 2010 and is based in Melle, Belgium.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 Enreach

Almere, Netherlands

Enreach provides companies with intelligent solutions around the digitalisation of communication and collaboration - from unified communications and collaboration to cloud contact centre solutions and AI-based chat and voicebots, from the cloud as an in-house installation or as part of hybrid models. Enreach is based in Almere, Netherlands.

Buy -