M&A Deal Summary

Mars Acquires Kevin’s Natural Foods

On July 5, 2023, Mars acquired food company Kevin’s Natural Foods from TowerBrook Capital Partners and NewRoad Capital Partners

Acquisition Highlights
  • This is Mars’ 10th transaction in the Food sector.
  • This is Mars’ 14th transaction in the United States.
  • This is Mars’ 3rd transaction in California.

M&A Deal Summary

Date 2023-07-05
Target Kevin’s Natural Foods
Sector Food
Buyer(s) Mars
Sellers(s) TowerBrook Capital Partners
NewRoad Capital Partners
Deal Type Add-on Acquisition
Advisor(s) Wells Fargo Securities (Financial)
Sheppard Mullin (Legal)

Target

Kevin’s Natural Foods

Stockton, California, United States
Kevin’s Natural Foods develops and manufactures a full line of healthy, refrigerated sous vide meat entrées and vegetable sides, and a complementary line of sauces and seasonings. Kevin’s Natural Foods offers a wide array of recipes and flavours across its product line-up, and all offerings contain no refined sugar or artificial ingredients and are certified paleo, keto, and gluten-free. Its sous vide preparation process enables customers to cook restaurant quality, healthy meals in minutes, allowing the busiest people to eat clean without sacrificing flavour. Kevin’s Natural Foods was formed in 2014 and is based in Stockton, California.

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Buyer(S) 1

Buyer

Mars

McLean, Virginia, United States

Category Company
Founded 1911
Sector Food
Revenue 33.0B USD (2015)
DESCRIPTION

Mars is a global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars was established in 1911 and is headquartered in McLean, Virginia.


DEAL STATS #
Overall 18 of 22
Sector (Food) 10 of 11
Type (Add-on Acquisition) 17 of 18
State (California) 3 of 3
Country (United States) 14 of 15
Year (2023) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-03 Heska

Loveland, Colorado, United States

Heska sells, manufactures, markets, and supports diagnostic and specialty products and solutions for veterinary practitioners. The company's portfolio includes point-of-care diagnostic laboratory instruments and consumables including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software (“PIMS”) and related software and support; reference laboratory testing; allergy testing and immunotherapy; heartworm preventive products; and vaccines. Heska’s primary focus is supporting companion animal veterinarians in providing care to their patients. Its business is composed of two operating and reportable segments: North America and International. North America consists of the United States, Canada, and Mexico. International consists of geographies outside of North America, primarily in Germany, Italy, Spain, France, Switzerland, Australia and Malaysia. Heska’s strategic focus on point-of-care diagnostic laboratory products is included in both segments. The North America segment also includes the contract manufacturing of vaccines and pharmaceutical products and a small veterinary laboratory, and the international segment includes PIMS business and veterinary laboratories. Heska was founded in 1988 and is based in Loveland, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-14 SYNLAB.vet

Augsburg, Germany

SYNLAB.vet is a provider of specialist veterinary laboratory diagnostics. The company supports the work of veterinarians, zoos, breeding farms, universities, research institutes, and veterinary clinics with our scientific expertise, a comprehensive portfolio of diagnostic services, and the passion of its specialists. SYNLAB.vet is based in Augsburg, Germany.

Buy -

Seller(S) 2

SELLER

TowerBrook Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 17.4B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TowerBrook Capital Partners is a private equity firm focused on leveraged buyouts, leveraged build-ups and distressed situation investments throughout North America and Europe. TowerBrook prefers control-oriented investments and actively pursues complex situations that other firms may avoid. Target sectors include consumer services, distribution, beverages, pharmaceuticals, media, technology, communications, software, and healthcare. TowerBrook Capital Partners was established in 2001 and is headquartered in New York City.


DEAL STATS #
Overall 44 of 46
Sector (Food) 2 of 2
Type (Add-on Acquisition) 21 of 21
State (California) 5 of 5
Country (United States) 24 of 24
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-13 Independents

Paris, France

Independents is a global marketing and communications group for industry leaders across luxury and lifestyle. The agency collective offers streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands in luxury, fashion, design, lifestyle, hospitality, and the arts. Independents was founded in 2017 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-26 Langan

Parsippany, New Jersey, United States

Langan provides an integrated mix of engineering and environmental consulting services in support of land development projects, corporate real estate portfolios, and the oil and gas industry. Its clients include developers, property owners, public agencies, corporations, institutions, and energy companies around the world. Langan was formed in 1970 and is based in Parsippany, New Jersey.

Buy -
SELLER
DESCRIPTION

NewRoad Capital Partners is a private equity firm focused on buyouts and growth capital investments in Founder-led/owned companies looking for a value-add partner. The Firm looks to commit $5 to $15 million of capital for growth equity needs and $15 to $25 million for outright acquisitions. Sectors of interest include supply chain/logistics, retail technology, consumer packaged goods, and marketing technology. NewRoad Capital Partners was established in 2012 and is headquartered in Rogers, Arkansas.


DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-11 Insite AI

Bee Cave, Texas, United States

Insite AI is a software provider helping CPG companies to optimize and automate key category management decisions by leveraging proprietary AI/ML technology. Insite AI was founded in 2019 and is based in Bee Cave, Texas.

Buy -