M&A Deal Summary

Maropost Acquires Findify

On June 9, 2022, Maropost acquired internet software and services company Findify from Lifeist Wellness for 4M USD

Acquisition Highlights
  • This is Maropost’s 1st transaction in the Internet Software and Services sector.
  • This is Maropost’s largest (disclosed) transaction.
  • This is Maropost’s 1st transaction in Sweden.

M&A Deal Summary
Date 2022-06-09
Target Findify
Sector Internet Software and Services
Buyer(s) Maropost
Sellers(s) Lifeist Wellness
Deal Type Divestiture
Deal Value 4M USD

Target

Findify

Stockholm, Sweden
Findify is an e-commerce machine learning applications, with over 1200 customers in more than 60 countries around the world. It develops a unique machine learning core, that leverages user behaviour, to personalize online experiences in real-time. Findify was founded in 2014 and is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Maropost

Toronto, Ontario, Canada
Category Company
Founded 2011
Sector Software
DESCRIPTION

Maropost is the fastest-growing SaaS startup, offering a global marketing automation platform that helps B2C companies with audience engagement, customer acquisition, and revenue growth. Maropost was founded in 2011 and is based in Toronto, Ontario.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
Country (Sweden) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-18 Neto

South Brisbane, Australia

Neto is a unified e-commerce platform, has helped retailers and wholesalers reduce the complexity of running and scaling their businesses. Neto's comprehensive suite of tools and unified approach empowers merchants to sell more by centralizing channel product data, inventory, and sales orders, whilst streamlining the fulfillment of orders at scale. Neto was founded in 2009 and is based in South Brisbane, Australia.

Buy -

Seller(S) 1

SELLER

Lifeist Wellness

Vancouver, British Columbia, Canada
Category Company
Founded 2005
Sector Consumer Products
Employees20
Revenue 22M CAD (2023)
DESCRIPTION

Lifeist Wellness is a developer, producer and distributor of vaporizers and accessory products. Lifeist Wellness was founded in 2005 and is headquartered in Vancouver, Canada.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
Country (Sweden) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-06 Choklat

Calgary, Alberta, Canada

Choklat, Inc. is a craft chocolate manufacturer. Choklat imports some of the finest and rarest cocoa beans in the world, then roasts and refines them in-house to make the company's own proprietary chocolate which is used in all of their confections. Choklat, Inc. was formed in 2008 and is based in Calgary, Alberta.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-01 Zest

Ontario, Canada

Zest offers nine vape, pre-rolls, and flower product SKUs currently available in Alberta, Ontario, Saskatchewan, Manitoba, and the Territories. It has developed innovative products while tapping into fast-growing cannabis product sub-categories in the Canadian market. Zest is based in Ontario.

Buy $3M
Mergr

Product

Company

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