Growth Capital • Software

Marlin Equity Partners Invests In SmartLinx

On March 25, 2020, private equity firm Marlin Equity Partners invested in software company SmartLinx

Investment Context
  • This is Marlin Equity Partners’ 29th transaction in the Software sector.
  • This is Marlin Equity Partners’ 68th transaction in the United States.
  • This is Marlin Equity Partners’ 1st transaction in New Jersey.
Investment Fate
  • SmartLinx was sold to a consortium of financial buyers in 2023.

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Investment Summary

Date March 25, 2020
Target SmartLinx
Sector Software
Investor(s) Marlin Equity Partners
Deal Type Growth Capital

Target Company

SmartLinx

Iselin, New Jersey, United States
SmartLinx is a provider of workforce management solutions for skilled nursing, senior living, and post-acute care providers. The company is designed to empower facility owners and caregivers to meet today's standard of work. From scheduling, time and attendance, and payroll, to compliance, human resources, and business insights, it provides the tools needed to plan and adapt to evolving workforce needs. SmartLinx was founded in 2000 and is based in Iselin, New Jersey.
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Investor Overview 1

Investor

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.


Deal Context for Investor #
Overall 85 of 118
Sector: Software 29 of 35
Type: Growth Capital 10 of 22
State: New Jersey 1 of 1
Country: United States 68 of 83
Year: 2020 4 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-10 Serenova

Austin, Texas, United States

Serenova simplifies every aspect of the customer experience, from front office to back, to make life easier for you, your customers and your employees. The world’s most passionate, customer-focused brands achieve brighter interactions, deeper insights, and more meaningful outcomes with Serenova’s always-on, highly secure, true multi-tenant and instantly scalable Contact Center as a Service (CCaaS) platform. Serenova was founded in 2000 and is based in Austin, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-07 Whitlock

Richmond, Virginia, United States

Whitlock is a provider of audiovisual (AV) and video collaboration (VC) solutions. Whitlock's primary services include strategic planning, roadmap consulting, enterprise management, workplace integration and managed support. Additional expertise includes “as a service” (aaS) opportunities as well as integrated design and deployment of furniture, surroundings, technologies, and tools through their partnership with Herman Miller. Whitlock was founded in 1956 and is based in Richmond, Virginia.

Sell -