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Buyout (LBO, MBO, MBI) • E-Commerce

Marlin Equity Partners Acquires GiftCertificates.com

On October 8, 2010, private equity firm Marlin Equity Partners acquired e-commerce company GiftCertificates.com

Acquisition Context
  • This is Marlin Equity Partners’ 1st transaction in the E-Commerce sector.
  • This is Marlin Equity Partners’ 17th transaction in the United States.
  • This is Marlin Equity Partners’ 1st transaction in Nebraska.
Investment Fate
  • GiftCertificates.com was sold to a strategic buyer in 2019.

Explore All 127 Buyout (LBO, MBO, MBI) E-Commerce Deals - Search the Database Free


M&A Deal Summary
Date October 8, 2010
Target GiftCertificates.com
Sector E-Commerce
Buyer(s) Marlin Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target Company

GiftCertificates.com

Omaha, Nebraska, United States
GiftCertificates.com is an e-commerce provider of innovative reward solutions and gift products for both the corporate and consumer markets. The Company’s service offering includes corporate prepaid incentive solutions, consumer direct gift cards and gift card fulfillment services for merchants. GiftCertificates.com’s core product, the SuperCertificate®, is a proprietary universal gift certificate which can be redeemed for hundreds of leading merchant gift cards.
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Buyer Overview 1

Buyer

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.

Deal Context for Buyer #
Overall 20 of 118
Sector: E-Commerce 1 of 1
Type: Buyout (LBO, MBO, MBI) 8 of 32
State: Nebraska 1 of 1
Country: United States 17 of 83
Year: 2010 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-19 Hospedia

Slough, United Kingdom

Hospedia is a provider of point of care hardware and software to hospitals. Hospedia was founded in 1993 and is based in Slough, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-23 Phoenix Technologies

Campbell, California, United States

Phoenix Technologies is the market provider of Core System Software ("CSS") for PCs and other computing devices. Its CSS products support and enable the compatibility, connectivity, security and manageability of the various components and technologies used in electronic devices. Phoenix Technologies was founded in 1979 and is based in Campbell, California.

Buy $152M

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