M&A Deal Summary

Marlin Equity Partners Acquires Clarus Commerce

On July 8, 2019, private equity firm Marlin Equity Partners acquired internet software and services company Clarus Commerce from Balance Point Capital Partners, Onex Falcon, Trivergance and Landon Capital Partners

Acquisition Highlights
  • This is Marlin Equity Partners’ 20th transaction in the Internet Software and Services sector.
  • This is Marlin Equity Partners’ 62nd transaction in the United States.
  • This is Marlin Equity Partners’ 1st transaction in Connecticut.

M&A Deal Summary

Date 2019-07-08
Target Clarus Commerce
Sector Internet Software and Services
Buyer(s) Marlin Equity Partners
Sellers(s) Balance Point Capital Partners
Onex Falcon
Trivergance
Landon Capital Partners
Deal Type Secondary Buyout

Target

Clarus Commerce

Rocky Hill, Connecticut, United States
Clarus Commerce is a developer and operator of cloud based comprehensive platform for membership and loyalty programs through an owned and operated channel and white label channel. Clarus Commerce was founded in 2001 and is based in Rocky Hill, Connecticut.

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Buyer(S) 1

Buyer

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.


DEAL STATS #
Overall 77 of 108
Sector (Internet Software and Services) 20 of 35
Type (Secondary Buyout) 11 of 17
State (Connecticut) 1 of 1
Country (United States) 62 of 77
Year (2019) 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-25 Verinext

Blue Bell, Pennsylvania, United States

Verinext is an IT services firm that specializes in app development, business intelligence, infrastructure services, mobility, managed services, and cloud hosting services. Verinext was founded in 1999 and is based in Blue Bell, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-10 QualiTest

London, United Kingdom

QualiTest is a global provider of quality assurance and software testing services. Qualitest specializes in AI-powered Digital Assurance, Automation, Performance Engineering, Cyber Security Testing, Accessibility Testing, Blockchain IOT and Drone Technology Assurance. QualiTest offers a wide variety of QA and testing services such as: Test Process Improvement, Test Automation, Performance testing, Onshore testing outsourcing, flexible testing staffing, Exploratory Testing, Scrum Testing and testing tools. QualiTest was founded in 1997 and is based in London, United Kingdom.

Sell -

Seller(S) 4

SELLER

Balance Point Capital Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2007
PE ASSETS 1.7B USD
Size Small
Type Sector Agnostic
DESCRIPTION

Balance Point Capital Advisors is a provider of equity and debt capital to middle-market US-based companies. The Firm looks to invest $5 to $30 million in companies generating $10 $150 million in revenue. The Firm invest in the range of $15 to $75 million with and enterprise value of $10 to $150 million. Funds are used to support a variety of needs, including private equity sponsored buyouts, strategic acquisitions, refinancing's, management buyouts, leveraged recapitalizations, and growth capital financing needs. Balance Point Capital is based in Westport, Connecticut.


DEAL STATS #
Overall 9 of 16
Sector (Internet Software and Services) 2 of 2
Type (Secondary Buyout) 3 of 7
State (Connecticut) 1 of 3
Country (United States) 9 of 16
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-01 Mapleton Communications

Los Angeles, California, United States

Mapleton Communications owns and operates 42 radio stations in eight medium to smaller markets throughout California, Oregon, Washington and Louisiana. Mapleton Communications was founded in 2001 and is based in Los Angeles, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 BlueRoot Health

Middletown, Connecticut, United States

BlueRoot Health is a consumer health company building brands that fuel lasting happiness and health for people and the planet. BlueRoot consists of a family of well-respected nutraceutical brands that includes Vital Nutrients, Bariatric Fusion, Hyperbiotics, and Finn, offering healthcare practitioners, their patients, and consumers alike a suite of meticulously crafted, innovative products that combine the best of clinically-proven science and the cleanest ingredients, tested to exceed industry safety and quality standards. BlueRoot Health is based in Middletown, Connecticut.

Buy -
SELLER

Onex Falcon

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2000
PE ASSETS 4.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Onex Falcon is a mezzanine finance firm that provides junior capital for North American businesses. Falcon looks to provide $30 to $150 million of subordinated debt to companies with EBITDA of at least $10 million. Falcon has no specific industry focus. Investment proceeds are typically used to support LBOs/MBOs, growth and acquisition financings, restructuring, recapitalizations, take privates, and generational ownership transfers. Onex Falcon was formed in 2000 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 32 of 35
Sector (Internet Software and Services) 1 of 1
Type (Secondary Buyout) 8 of 8
State (Connecticut) 1 of 1
Country (United States) 32 of 35
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-15 Integrity Directional Services

Fort Worth, Texas, United States

Integrity Directional Services is a directional drilling company specializing in delivering quality services to some of the top oil and gas companies in the industry. Integrity Directional Services was founded in 2008 and is based in Fort Worth, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-01 Vision Group Holdings

Miami, Florida, United States

Vision Group Holdings is a provider of LASIK eye treatment to patients. Vision Group Holdings is based in Miami, Florida.

Sell -
SELLER
DESCRIPTION

Trivergance is an operationally oriented, fundless sponsor focused on acquiring businesses not typically subject to the risks associated with economic cycles and/or technological obsolescence. The Firm has a special interest in subscription businesses and will consider opportunities in a variety of sectors including travel/hospitality, technology, software, consumer products/services, media, communications, and financial services. Trivergance was formed in 2006 and is based in Fort Lee, New Jersey.


DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Secondary Buyout) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-16 Clarus Commerce

Rocky Hill, Connecticut, United States

Clarus Commerce is a developer and operator of cloud based comprehensive platform for membership and loyalty programs through an owned and operated channel and white label channel. Clarus Commerce was founded in 2001 and is based in Rocky Hill, Connecticut.

Buy -
DESCRIPTION

Landon Capital Partners is a family office focused on acquiring healthcare services, niche manufacturing, business services, and food/beverage companies. Landon Capital seeks control situations and prefers US-based opportunities, although the Firm will opportunistically consider acquisitions in Europe. Target companies generally exhibit opportunities to create value, strong management, and predictable earnings. Landon Capital Partners was formed in 2015 and is based in Boston, Massachusetts, and has offices in New York and London.


DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 1
Type (Secondary Buyout) 1 of 2
State (Connecticut) 1 of 1
Country (United States) 1 of 2
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-03 Trinity Technology Group

Higginsville, Missouri, United States

Trinity Technology Group is a specialty chemical company that specializes in manufacturing and marketing expanded polytetrafluoroethylene (ePTFE) membranes for apparel companies, filter companies, and specialty membrane producers. Trinity Technology Group is based in Higginsville, Missouri.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 ICON Electric Vehicles

Tampa, Florida, United States

ICON Electric Vehicles is a manufacturer of quality electric recreational low speed vehicles ("LSV") and commercial utility vehicles. ICON's street legal vehicles are marketed as safe, clean energy automotive alternatives for short distance traveling. ICON Electric Vehicles is based in Tampa, Florida.

Buy -