M&A Deal Summary

MarketTools Acquires RawData

On July 25, 2013, MarketTools acquired media company RawData

Acquisition Highlights
  • This is MarketTools’ 1st transaction in the Media sector.
  • This is MarketTools’ 2nd transaction in the United States.
  • This is MarketTools’ 1st transaction in Utah.

M&A Deal Summary
Date 2013-07-25
Target RawData
Sector Media
Buyer(s) MarketTools
Deal Type Add-on Acquisition

Target

RawData

Salt Lake City, Utah, United States
RawData, Inc. is a provider of mobile research solutions. RawData provides insights into how consumers interact with an assortment of media; mobile, online, TV, and Radio.

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Buyer(S) 1

Buyer

MarketTools

San Francisco, California, United States
Category Company
Sector Business Services
DESCRIPTION

MarketTools, Inc. provides services and software for market research.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Utah) 1 of 1
Country (United States) 2 of 2
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-22 CustomerSat

San Francisco, California, United States

CustomerSat, Inc. is a Web-based Enterprise Feedback Management (EFM) solution used by the businesses to capture, analyze, and act on feedback from customers, employees, and partners. EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results.

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