M&A Deal Summary

MarketSource Acquires Salelytics

On September 28, 2023, MarketSource acquired business services company Salelytics

Acquisition Highlights
  • This is MarketSource’s 1st transaction in the Business Services sector.
  • This is MarketSource’s 1st transaction in the United States.
  • This is MarketSource’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2023-09-28
Target Salelytics
Sector Business Services
Buyer(s) MarketSource
Deal Type Add-on Acquisition

Target

Salelytics

Appleton, Wisconsin, United States
Salelytics is a provider of outsourced contact center services, including inside sales, account management, and inbound support services. Salelytics was founded in 1988 and is based in Appleton, Wisconsin.

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Buyer(S) 1

Buyer

MarketSource

Alpharetta, Georgia, United States
Category Company
Founded 1975
Sector Marketing
DESCRIPTION

MarketSource is a managed sales solutions provider and leader in outsourced sales services – is focused on delivering better outcomes for many of the world's most iconic brands. The Company design and operationalize sales and customer experience solutions for companies in retail and B2B environments. MarketSource was founded in 1975 and is based in Alpharetta, Georgia.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Wisconsin) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
Mergr

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