M&A Deal Summary

MarketShare Partners Acquires DataSong

On April 1, 2015, MarketShare Partners acquired software company DataSong

Acquisition Highlights
  • This is MarketShare Partners’ 2nd transaction in the Software sector.
  • This is MarketShare Partners’ 3rd transaction in the United States.
  • This is MarketShare Partners’ 2nd transaction in California.

M&A Deal Summary

Date 2015-04-01
Target DataSong
Sector Software
Buyer(s) MarketShare Partners
Deal Type Add-on Acquisition

Target

DataSong

San Francisco, California, United States
DataSong is a analytics technology company with deep retail sector expertise in multi-channel attribution and customer targeting.

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Buyer(S) 1

Buyer

MarketShare Partners

Los Angeles, California, United States

Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

MarketShare Partners LLC is a provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses.


DEAL STATS #
Overall 3 of 3
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2015 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-10 MarketingNPV

Princeton, New Jersey, United States

MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation.

Buy -