Add-on Acquisition • Software

MarketShare Partners Acquires DataSong

On April 1, 2015, MarketShare Partners acquired software company DataSong

Acquisition Context

This is MarketShare Partners’ 2nd transaction in the Software sector.
This is MarketShare Partners’ 3rd transaction in the United States.
This is MarketShare Partners’ 2nd transaction in California.

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M&A Deal Summary
Date	April 1, 2015
Target	DataSong
Sector	Software
Buyer(s)	MarketShare Partners
Deal Type	Add-on Acquisition

Target Company

DataSong

San Francisco, California, United States

DataSong is a analytics technology company with deep retail sector expertise in multi-channel attribution and customer targeting.

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Buyer Overview 1

Buyer

MarketShare Partners

Los Angeles, California, United States

Category	Company
Founded	2005
Sector	Internet Software and Services

DESCRIPTION

MarketShare Partners LLC is a provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Software	2 of 2
Type: Add-on Acquisition	3 of 3
State: California	2 of 2
Country: United States	3 of 3
Year: 2015	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-02-10	MarketingNPV Princeton, New Jersey, United States MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2011-02-10

MarketingNPV

Princeton, New Jersey, United States

MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation.

Buy

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