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  6. Marketron Acquires Emmis Interactive

M&A Deal Summary

Marketron Acquires Emmis Interactive

On October 31, 2012, Marketron acquired software company Emmis Interactive

Acquisition Highlights
  • This is Marketron’s 1st transaction in the Software sector.
  • This is Marketron’s 1st transaction in the United States.
  • This is Marketron’s 1st transaction in Illinois.

M&A Deal Summary
Date 2012-10-31
Target Emmis Interactive
Sector Software
Buyer(s) Marketron
Deal Type Add-on Acquisition

Target

Emmis Interactive

Chicago, Illinois, United States
Emmis Interactive, Inc. is a provider of digital platforms and audience intelligence tools for radio industry.

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Buyer(S) 1

Buyer

Marketron

Hailey, Idaho, United States
Category Company
Founded 1969
Sector Software
DESCRIPTION

Marketron is a provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. Marketron was founded in 1969 and is based in Hailey, Idaho.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1
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