Add-on Acquisition • Software

Marketron Acquires Emmis Interactive

On October 31, 2012, Marketron acquired software company Emmis Interactive

Acquisition Context

This is Marketron’s 1st transaction in the Software sector.
This is Marketron’s 1st transaction in the United States.
This is Marketron’s 1st transaction in Illinois.

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M&A Deal Summary
Date	October 31, 2012
Target	Emmis Interactive
Sector	Software
Buyer(s)	Marketron
Deal Type	Add-on Acquisition

Target Company

Emmis Interactive

Chicago, Illinois, United States

Emmis Interactive, Inc. is a provider of digital platforms and audience intelligence tools for radio industry.

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Buyer Overview 1

Buyer

Marketron

Hailey, Idaho, United States

Category	Company
Founded	1969
Sector	Software

DESCRIPTION

Marketron is a provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. Marketron was founded in 1969 and is based in Hailey, Idaho.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
State: Illinois	1 of 1
Country: United States	1 of 1
Year: 2012	1 of 1

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