M&A Deal Summary

Marketing Associates Acquires Conclusive Analytics

On July 5, 2015, Marketing Associates acquired business services company Conclusive Analytics from Navigation Capital Partners and Frontier Growth

Acquisition Highlights
  • This is Marketing Associates’ 1st transaction in the Business Services sector.
  • This is Marketing Associates’ 1st transaction in the United States.
  • This is Marketing Associates’ 1st transaction in North Carolina.

M&A Deal Summary
Date 2015-07-05
Target Conclusive Analytics
Sector Business Services
Buyer(s) Marketing Associates
Sellers(s) Navigation Capital Partners
Frontier Growth
Deal Type Add-on Acquisition

Target

Conclusive Analytics

Charlotte, North Carolina, United States
Conclusive Marketing provides data-driven solutions to manage, analyze and deliver marketing programs to more than 2,000 leading companies, working with them to improve paradigms for how they secure and service customers.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Marketing Associates

Detroit, Michigan, United States
Category Company
Founded 1967
Sector Media
DESCRIPTION

Marketing Associates LLC specializes in analytics-based digital and traditional marketing.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (North Carolina) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1

Seller(S) 2

SELLER

Navigation Capital Partners

Atlanta, Georgia, United States

Investor

Category Private Equity Firm
Founded 2006
PE ASSETS 340M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Navigation Capital Partners (NCP) is a private equity firm that makes growth and buyout investments in established mid-market companies with longstanding customer relationships, proprietary manufacturing processes, and mission-critical services. Target companies typically have annual sales up to $150 million and the firm can commit between $10 and $40 million of equity capital per transaction. Sectors of interest include engineered industrial products, automotive & recreational vehicle components, building & construction products, packaging products & services, specialty chemicals, value-added distribution, business services, financial services, healthcare services, and transportation/logistics. Navigation Capital Partners is based in Atlanta, Georgia.

DEAL STATS #
Overall 22 of 26
Sector (Business Services) 6 of 6
Type (Add-on Acquisition) 11 of 12
State (North Carolina) 1 of 1
Country (United States) 22 of 26
Year (2015) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-02 Quantapoint

Houston, Texas, United States

Quantapoint provides digital measurement technology and specialized services that help clients achieve Zero-Defect Projects™ and improve asset lifecycle decison making. The company "digitizes" facilities using its patented laser scanning technology and provides professional services for visualization, analysis, quality control and decision support to help eliminate potential risks across the project lifecycle.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-03 Five Star Food Service

Chattanooga, Tennessee, United States

Five Star Food Service is a provider of micro-markets, office coffee and water services, vending solutions, and corporate dining services in the Southeast. Five Star Food Service was founded in 1993 and is based in Chattanooga, Tennessee.

Sell -
SELLER

Frontier Growth

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1999
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Frontier Capital LLC is a private investment firm that provides expansion capital to high-growth 'technology-enabled' business service companies generating revenues $8-$30 million. Frontier targets companies that utilize technology, an innovative business process, or a unique expertise to deliver a differentiated service to customers. Frontier typically invests throughout the Southeast and Mid-Atlantic regions of the US and looks to commit $10 to $50 million of equity capital per transaction. Investment proceeds are generally used for growth initiatives, acquisitions, or to provide shareholder liquidity. Frontier Capital was formed in 1999 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 20 of 38
Sector (Business Services) 5 of 7
Type (Add-on Acquisition) 12 of 23
State (North Carolina) 5 of 6
Country (United States) 20 of 36
Year (2015) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-04 Vibe HCM

Austin, Texas, United States

Vibe HCM is an HCM technology and services provider. Vibe HCM’s unique focus on delivering both transactions and engagement in one unified platform sets a new standard for HR technology. Vibe HCM was founded in 1996 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-14 Tango Management Consulting

Irving, Texas, United States

Tango Management Consulting (TMC) is a full service management consulting firm providing innovative solutions for location-centric clients.

Buy -
Mergr

Product

Company

Legal