M&A Deal Summary

Market Performance Group Acquires EAL

On December 3, 2024, Market Performance Group acquired business services company EAL

Acquisition Highlights
  • This is Market Performance Group’s 1st transaction in the Business Services sector.
  • This is Market Performance Group’s 1st transaction in the United States.
  • This is Market Performance Group’s 1st transaction in Illinois.

M&A Deal Summary
Date 2024-12-03
Target EAL
Sector Business Services
Buyer(s) Market Performance Group
Deal Type Add-on Acquisition

Target

EAL

Mount Prospect, Illinois, United States
EAL provides a variety of customizable services and resources created to support brands and drive sales while reducing the complexity of retail. EAL was founded in 1960 and is based in Mount Prospect, Illinois.

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Buyer(S) 1

Buyer

Market Performance Group

Princeton Junction, New Jersey, United States
Category Company
Founded 2002
Sector Business Services
DESCRIPTION

Market Performance Group (MPG) is an omnichannel commerce agency providing strategy and consulting services. MPG offers end-to-end omnichannel capabilities and integrated solutions for a wide range of strategy and commercialization needs, including strategy & business consulting, omnichannel strategy & services, business analytics & insights, consumer marketing & retail activation, order to cash/3 PL, and FleXforce. The company provides short- or long-term, plug-and-play support for marketing, sales strategy, and other capability areas. Market Performance Group was formed in 2002 and is headquartered in Holmdel, New Jersey.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
Mergr

Product

Company

Legal