Investment Summary

Marico Invests In Beardo

On March 20, 2017, Marico invested in consumer products company Beardo

Investment Highlights
  • This is Marico’s 1st transaction in the Consumer Products sector.
  • This is Marico’s 1st transaction in India.

Investment Summary

Date 2017-03-20
Target Beardo
Sector Consumer Products
Investor(s) Marico
Deal Type Stake Purchase

Target

Beardo

Ahmedabad, India
Beardo is a men’s grooming brand that sells beard oils, beard waxes, soaps and other grooming products for men’s facial hair. Beardo was established in 2016 and is headquartered in Ahmedabad, India.

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Investor(S) 1

Investor

Marico

Mumbai, India

Category Company
Founded 1988
Sector Consumer Products
Employees1,908
Revenue 107.3B INR (2025)
DESCRIPTION

Marico is a consumer products and services company in the global beauty and wellness space. From its foundations, Marico has worked outside the box to bring innovation to its customers through the careful creation of continuous and sustainable change. Marico was founded in 1988 and is based in Mumbai, Maharashtra.


DEAL STATS #
Overall 1 of 2
Sector: Consumer Products M&A 1 of 2
Type: Stake Purchase M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2017 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-12 Beauty X

Phuong, Vietnam

Beauty X owns female personal care brands “Purité de Prôvence” and “Ôliv”, which offer a range of premium and differentiated hair care and skin care products in Vietnam, such as shower gels, shampoos, conditioners, face wash, lotions, among others. Beauty X is based in Phuong, Vietnam.

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