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  5. Marico Acquires Beauty X

M&A Deal Summary

Marico Acquires Beauty X

On December 12, 2022, Marico acquired consumer products company Beauty X

Acquisition Highlights
  • This is Marico’s 2nd transaction in the Consumer Products sector.
  • This is Marico’s 1st transaction in Vietnam.

M&A Deal Summary
Date 2022-12-12
Target Beauty X
Sector Consumer Products
Buyer(s) Marico
Deal Type Add-on Acquisition

Target

Beauty X

Phuong, Vietnam
Beauty X owns female personal care brands “Purité de Prôvence” and “Ôliv”, which offer a range of premium and differentiated hair care and skin care products in Vietnam, such as shower gels, shampoos, conditioners, face wash, lotions, among others. Beauty X is based in Phuong, Vietnam.

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Buyer(S) 1

Buyer

Marico

Mumbai, India
Category Company
Founded 1988
Sector Consumer Products
Employees1,908
Revenue 107.3B INR (2025)
DESCRIPTION

Marico is a consumer products and services company in the global beauty and wellness space. From its foundations, Marico has worked outside the box to bring innovation to its customers through the careful creation of continuous and sustainable change. Marico was founded in 1988 and is based in Mumbai, Maharashtra.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 2 of 2
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Vietnam M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-20 Beardo

Ahmedabad, India

Beardo is a men’s grooming brand that sells beard oils, beard waxes, soaps and other grooming products for men’s facial hair. Beardo was established in 2016 and is headquartered in Ahmedabad, India.

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Mergr

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