M&A Deal Summary

Mapp Digital Acquires Webtrekk

On April 30, 2019, Mapp Digital acquired internet software and services company Webtrekk

Acquisition Highlights
  • This is Mapp Digital’s 1st transaction in the Internet Software and Services sector.
  • This is Mapp Digital’s 1st transaction in Denmark.

M&A Deal Summary

Date 2019-04-30
Target Webtrekk
Sector Internet Software and Services
Buyer(s) Mapp Digital
Deal Type Add-on Acquisition

Target

Webtrekk

Berlin, Denmark
Webtrekk is one of the market major customer intelligence platforms in Europe, allowing companies to connect, analyze and activate user and marketing data across all devices. Their proven first-party data solutions help customers reach maximum data depth. Webtrekk guarantees the highest data protection standards is TÜV certified and stores its data on servers in the European Union. Its headquarters are located in Berlin, with additional offices in Italy and Spain. Webtrekk is trusted by more than 400 customers including FlixBus, Porsche Holding, ING, and MyToys.

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Buyer(S) 1

Buyer

Mapp Digital

San Diego, California, United States

Category Company
Founded 2000
Sector Internet Software and Services
DESCRIPTION

Mapp Digital helps companies break away from the pack without breaking the bank. Mapp Cloud is a badass digital marketing platform that combines customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Underlying Mapp Cloud is Mapp's native customer data platform (CDP) that enables campaigns to draw from real-time, unified customer data, so marketers can be one step ahead of their customer. Mapp also offers an email marketing platform, Mapp Empower, designed for digital agencies. Mapp Digital was founded in 2000 and is based in San Diego, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Denmark M&A 1 of 1
Year: 2019 M&A 1 of 1