Add-on Acquisition • Software

MamaBear Acquires KidNotice

On March 10, 2015, MamaBear acquired software company KidNotice

Acquisition Context

This is MamaBear’s 1st transaction in the Software sector.
This is MamaBear’s 1st transaction in the United States.

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M&A Deal Summary
Date	March 10, 2015
Target	KidNotice
Sector	Software
Buyer(s)	MamaBear
Deal Type	Add-on Acquisition

Target Company

KidNotice

United States

KidNotice is an iPhone app developed to share, by invitation only, your kid’s “in case of emergency” profile privately within your trusted care provider network, including other parents, teachers, coaches, nannies, grandparents and more. If an emergency occurs and you cannot be reached, Kid Notice will provide your caregiver the “ICE” information needed to respond swiftly and intelligently.

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Buyer Overview 1

Buyer

MamaBear

Santa Monica, California, United States

Category	Company
Sector	Software

DESCRIPTION

MamaBear is a mobile, all-in-one parenting app that creates a private family communication hub providing parents with an efficient way to communicate, locate, organize and protect their children with peace of mind in this complex social and digital media age.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United States	1 of 1
Year: 2015	1 of 1

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