Growth Capital • Media

Main Post Partners Invests In Happy Planner

On April 2, 2019, growth capital firm Main Post Partners invested in media company Happy Planner

Investment Context
  • This is Main Post Partners’ 1st transaction in the Media sector.
  • This is Main Post Partners’ 10th transaction in the United States.
  • This is Main Post Partners’ 5th transaction in California.

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Investment Summary

Date April 2, 2019
Target Happy Planner
Sector Media
Investor(s) Main Post Partners
Deal Type Growth Capital

Target Company

Happy Planner

Cypress, California, United States
Happy Planner is a lifestyle brand offering customizable planners, journals, and accessories designed to inspire creativity, organization, and positivity. Its products feature interchangeable covers, discs, and inserts that let users personalize their planning experience. Happy Planner was founded in 1998 and is based in Cypress, California.
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Investor Overview 1

Investor

Main Post Partners

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2014
PE ASSETS 3.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Main Post Partners is a private equity firm focused on investing $50 to $250 million in high-growth companies across the consumer value chain. Main Post Partners invests in both majority and minority positions primarily in first institutional capital situations where founders, entrepreneurs and management teams are looking for an partner to help build their companies. Main Post Partners was established in 2014 and is headquartered in San Francisco, California.


Deal Context for Investor #
Overall 10 of 20
Sector: Media 1 of 1
Type: Growth Capital 8 of 18
State: California 5 of 6
Country: United States 10 of 20
Year: 2019 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-14 Not Your Mother’s

Tampa, Florida, United States

Not Your Mother’s offers a wide range of shampoos, conditioners and styling products across a portfolio of brands, including Not Your Mother’s, the environmentally-friendly Not Your Mother’s Naturals line, and Hi-Pro-Pac, among others. The Company’s products are cruelty-free, free of sulfates, phthalates, and synthetic dyes and available through leading mass, drug, grocery and specialty retailers nationwide. Not Your Mother’s was founded in 2010 and is based in Tampa, Florida.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-11 SUGARED + BRONZED

Santa Monica, California, United States

SUGARED + BRONZED is a luxury beauty services company that focuses on providing premium experiences in sugaring hair removal and custom airbrush tanning at an affordable price point. SUGARED + BRONZED was founded in 2010 and is based in Santa Monica, California.

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